12 Essential Landing Page Statistics for 2025 – Backlinko

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Written by Backlinko Team
A high-converting landing page is a key component of lead generation campaigns.
On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more.
Let’s dive right in!
A recent analysis conducted across 9 industries shows that the median landing page conversion rate is 6.6%.
The report revealed that the events and entertainment industry achieved the highest median landing page conversion rate at 12.3%, whereas the SaaS industry recorded the lowest rate at 3.8%.
Here’s a detailed breakdown of the median landing page conversion rate by industry:
Users who visit landing pages via email convert 77.06% more than visitors from paid search.
Here’s a detailed breakdown of the average landing page conversion rate by traffic channel:
On average, landing pages that include webinar promotions achieve a 22.3% conversion rate (vs. the typical 10.76% conversion rate across all landing pages according to the same analysis).
Nearly half (43.6%) of surveyed marketers indicate lead generation as their top priority with landing pages, followed by a direct customer purchase (33.7%).
Only 9.9% of marketers say they use landing pages to generate new email subscribers as their primary goal.
According to a survey of 101 marketers, over one-third of respondents think videos and graphics positively improve landing page conversion rates.
It’s worth noting that some marketers say statistics related to the topic may also positively impact conversion rate.
Here’s a complete list of landing page elements that impact conversion according to marketers:
According to a recent survey, 35% of B2B marketers ranked landing pages as the most effective method for collecting newsletter subscribers, more than any other type.
Subscription bars rank as the second-best way to grow the subscriber base, with nearly 20% of respondents opting for that method, followed by pop-up forms with a 10%+ share.
According to a survey of 37 companies, “clear CTA” is the most important factor when it comes to creating high-converting landing pages, followed by “persuasive and informative copywriting” and “engaging visuals or multimedia content”.
In a global survey of marketers, 27% of respondents stated that they use automation for landing pages.
Currently, 206 products are available in the landing page software category. For example, 147,299 live websites use ClickFunnels, followed by Unbounce (46,724 live websites) and Landingi (45,806 active websites).
Here’s a table with all the numbers:
Landing page copy written at the 5th to 7th-grade level tends to have the highest landing page conversion rate (11.1%) compared to more complex written pages. For example, landing pages with college-level reading difficulty tend to convert significantly worse – 5.3%.
Here’s a detailed breakdown of landing page conversion rate by reading grade level:
A recent analysis of sample data found that mobile visitors account for 82.9% of the traffic share of landing pages compared to only 17.1% of desktop traffic.
Recent research shows that, on average, 48% of website visitors exit the main landing page without further interaction with marketing collateral.
Landing page performance depends on industry, traffic source, and design elements, with email, webinars, and video content driving the best results.
Clear CTAs, simple copy, and automation are also key to optimizing lead generation and conversions.
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