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Written by Jacqueline Zote
Published on December 17, 2025
Reading time 12 minutes
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TikTok inspires popular internet trends and supports products in going viral.
But to do this, you’ll need to step up your game and build a solid TikTok marketing strategy. This involves creating highly engaging videos and joining in on trending discussions. You will also work with influential creators and run targeted TikTok ads to increase visibility.
The right tools make your job so much easier. From saving you time to improving your performance—these 29 TikTok tools fuel your growth.
Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. But the platform doesn’t have all the tools you need to manage a scalable video campaign or strategy. Sprout Social supports you in managing your posts, analytics and more—all in one place.
Sprout Social is an all-in-one social media management platform that offers all the tools you need to manage your TikTok. This management tool saves you the manual effort that comes with having multiple social media accounts. So you have more room to concentrate on your business goals.
Key features:
If you don’t already use Sprout Social, try out some of these features with our free 30-day trial.
TikTok is all about engaging videos. Precise transitions, eye-catching media and relevant sound effects take your videos to the next level.
So editing your videos is a crucial step to create content that represents your brand and meets your goals. Make sure to use the right TikTok editing tools to simplify the process. Here are some of the best tools for TikTok video editing.
Splice is a mobile video editor that offers a set of intuitive tools to create the videos your audience wants to see. It allows you to have as many work-in-progress (WIP) projects as you want with advanced editor workflows.
Key features:
Source: Splice
Picsart is a photo and video editor that includes graphic design tools and templates, so you don’t need to be an expert to have beautiful media. The free version comes with standard editing tools and limited AI features.
Key features:
Source: Picsart
CapCut is a free TikTok video editor that comes with templates and filters to speed up video creation. It offers a host of AI capabilities to scale your video editing efforts.
Key features:
Source: CapCut
InVideo is an AI-powered TikTok editing tool with pre-made transitions and effects to create videos like a pro. It offers a wealth of stock content and robust editing features to power your TikTok video strategy.
Key features:
Source: InVideo
Canva offers essential tools for TikTok video editing. Create highly engaging videos with built-in editing tools, graphics, sounds and effects.
Key features:
Source: Canva
A marketing tool supports your audience growth and ultimately increases sales.But when you’re just starting out on social media, your reach is limited.
Partnering with an influencer or content creator in your niche supports you in reaching new audiences. The trust they’ve built with their audience makes it easier for your business to boost credibility. And you can streamline this collaboration using marketing tools.Also, successful TikTok marketing rewards consistent publishing and smart timing, but testing content formats and creative hooks matters just as much. You need to post consistently and at a time when your audience is most active. And this can be throughout the day or in the middle of the night. These timings can overlap with your other responsibilities, so a social media scheduler is essential to make your job more efficient.
The following TikTok tools support various aspects of your marketing.
The TikTok video scheduler is a built-in TikTok feature that allows Business Accounts to upload videos up to 10 days before publishing on desktop.
Key features:
Source: TikTok
Planable is a collaboration tool for teams to plan and approve social media content. It lets you invite team members or clients to collaborate on your workspace. See your posts from a feed, calendar, grid or list view.
Key features:
Source: Planable
The TikTok Creator Marketplace lets you collaborate with ideal content creators to promote your brand. It supports you in identifying the right creators based on your budget, industry and business goals. It also shows you TikTok trends relevant to your niche like hashtags, most engaging TikToks and creators.
Key features:
Source: TikTok
Influencity is an AI-powered influencer marketing platform that simplifies the influencer identification process. Use the platform to find influencers and manage your campaigns in one place.
Key features:
Source: Influencity
Later is a social media scheduling tool that lets you plan your TikTok videos in advance. Upload your videos and customize them with the right hashtags and mentions within the platform.
Key features:
Source: Later
CoSchedule is an all-in-one marketing calendar that gives you a unified view of all your marketing efforts. This supports the alignment of your TikTok strategy with the rest of your marketing goals to maximize impact.
Key features:
Source: CoSchedule
CreatorIQ is an influencer marketing platform engineered for enterprise brands to manage creator campaigns at scale. As an official TikTok Marketing Partner, it provides exclusive access to first-party audience data, for more precise campaign targeting and ROI measurement.
Key features:
Source: CreatorIQ
Now that you have your video ready and in queue, you’ll want to monitor your TikTok analytics to measure your success and plan your next move. Here are some tools to check your metrics:
A built-in tool, TikTok analytics gives you insight into your engagement metrics to track the performance of your videos.
Key features:
Source: TikTok
Socialinsider gives you comprehensive insights into your TikTok performance. Analyze your profile, get access to post-specific TikTok metrics and understand how your KPIs have changed over time.
Key features:
Source: Socialinsider
Exolyt gives you a holistic understanding of your TikTok account performance. Extract valuable insights to inform your strategies and increase your results.
Key features:
Source: Exolyt
Keyhole offers TikTok tools to gain a comprehensive understanding of your performance. It provides insights into the hashtags you should use and the types of posts that get your audience‘‘s attention.
Key features:
Source: Keyhole
Rival IQ is a competitive analytics platform that shows you how your competitors are performing on TikTok. Discover insights to inform your own strategy and get ahead of the competition.
Key features:
Source: Rival IQBefore moving ahead, check out this guide to selecting the best TikTok analytics tools for your business.
The key to growing your presence on TikTok is engaging with your customers. When your video gets a ton of engagement, the TikTok algorithm tends to show it to the right people.
This further boosts your visibility and helps you attract more followers for your TikTok account. Moreover, engaged followers are more likely to keep buying from or refer your brand.
Here are some TikTok tools to fuel your growth.
TikTok Q&A supports direct engagement with your audience by letting them ask you questions through your profile or the comments.
Addressing your customers’ burning questions reduces friction in their journey.
Key features:
To activate the Q&A feature on TikTok:
Source: TikTok
Agorapulse is an all-in-one social media management tool that centralizes content scheduling, comment moderation and reporting in a single dashboard.
It offers robust support for TikTok and streamlines team community engagement and content workflows.
Source: Agorapulse
Iconosquare supports you in keeping track of your TikTok conversations and identifying engagement opportunities.
Visualize all your comments and manage them in one place.
Key features:
Source: Iconosquare
Social media listening gives you qualitative insights to understand your audience on a deeper level. You can use it to uncover content and conversations related to your brand. These insights will give you a better idea of your audience’s needs, pain points and preferences.
Use it to uncover content and conversations related to your brand.Tune into trending discussions and join in on them to garner your audience‘‘s attention.Also, these insights support you in identifying potential brand crises and managing them before they escalate.
Konnect Insights is a social media management platform with robust listening features. It unifies conversations across various social media platforms to understand your audience.
Key features:
Source: Konnect Insights
Brand24 is an AI-powered social listening tool that monitors millions of online sources. It provides you with real-time tracking to identify critical mentions and address them on time.
Key features:
Source: Brand24
Mention is a social media monitoring tool that lets you track TikTok mentions in real time. It provides you with conversational insights around specific topics and brands.
Key features:
Source: MentionA comprehensive list of tactics to reach your audience includes ads.
Here’s how these TikTok ads tools support the promotion and growth of your brand.
Promote is a native TikTok tool to reach a wider audience and increase followers, engagement and traffic to your website.
Key features:
The TikTok ad library includes the highest-performing TikTok ads filterable to recent windows like the last 30 days. The library comes directly from the TikTok Creative Center, where you can see trends, ads and insights on the app. So, it’s a good source of information to learn from high-performing ads.
Key features:
TikTok Pixel is an HTML code that you can embed on your website to track the behavior of your visitors when they land on your site via a TikTok ad. If a visitor purchases a product from your site, the Developer Mode Pixel will collect data about the product and customer.
Key features:
PiPiAds is a product research tool to get a glimpse of your competitors’ TikTok ads. It also has a variety of filters to find the kind of TikTok ad you‘‘re looking for and a vast library to get ideas for your ads.
Key features:
Source: PiPiAds
Minea is a TikTok AdSpy tool that identifies the most effective TikTok ads and uncovers trending products. It provides you with insights so you stay ahead of the competition and get more out of your TikTok ad campaigns.
Key features:
Source: Minea
Whether you need to find influencers or edit your videos—there’s a wealth of tools for every aspect of your TikTok strategy. But switching from one TikTok tool to another is time-consuming.
Simplify the process with an all-in-one tool to optimize every aspect of your TikTok marketing. Sprout Social’s TikTok management tools allow you to manage everything from publishing to social listening. Sign up for a free 30-day trial to check out how these tools support your TikTok strategy.
Jacqueline Zote
Jacqueline Zote is a professional content writer and editor. Her interests range from pop culture and mythology to content development and social activism. In her free time, she goes on food adventures and writes unrhymed poetry. Her short fiction has appeared in anthologies published by HarperCollins Publishers and Zubaan Books.
Read all articles by Jacqueline Zote
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