Conversion Rate Optimization (CRO) is now a top priority for businesses looking to maximize their online potential. The average conversion rate across all industries is 2.9%, with e-commerce slightly lower at 2.7%.
With more businesses understanding the importance of CRO, many are investing almost a third of their marketing budget into it. The return is impressive, with companies seeing an average ROI of 223% from using CRO tools.
This article covers the latest CRO statistics, covering conversion rates across industries, key trends, and more.
Meanwhile, 30% of the respondents stated that a team is in charge of optimization, and 29% said that a single dedicated person works on optimization at their place of work.
Source: VWO.
Besides, 56% of the leads generated are not ready to buy.
Source: WebFx.
Source: WebFx.
Source: WebFx.
Source: Transaction Agency.
Source: 2020 State of Conversion Optimization Report, CXL
Here is a table showing the Average bounce rate of different sectors:
further, A 1-6 seconds web page load time increases bounce rate probability by 90%, and a A 1-10 seconds web page load time increases the bounce rate probability by 123%.
Source: Hubspot, Capturly, Semrush, Nvisage Digital.
Considering its benefits, a large number of businesses have adopted CRO strategies.
Let’s look at the share of businesses that have adopted CRO and its different techniques.
This number indicates that many firms have not adopted CRO tools and techniques.
64% of marketers utilize UX testing for conversion rate optimization. Meanwhile, personalization is used by 61% of marketers and 57% prefer using content testing, respectively, as a part of the CRO technique.
Source: 99 firms, optimizely.com, Martech, Webfx, Invespro, Techreport, Outgrow.
Besides, companies spend an average of $800 to $10,000 monthly on a CRO service agency.
However, large companies must spend an average of $2,000 monthly on CRO tools and services.
In 2018, the global market for CRO software was estimated to be worth $771 million. The market is further expected to reach $1,932 million by 2026.
According to a survey conducted by Venture Beats, 173 marketers said they could generate returns higher than 1,000% after implementing the CRO tools.
On the other hand, 5% of participants in the same study did not even generate an ROI of 223%.
Sources: WebFx, VWO, Notify Visitors, PPC masterminds, research.ai multiple.
The websites with a conversion rate of over 5% are considered good or above average.
However, the conversion rates may vary depending on the industry and the business.
Besides, the landing pages of the top 10% of websites have conversion rates of nearly 12% or higher.
At the same time, the conversion rate for tablets and smartphones is 3.36% and 1.53% respectively.
Further, the average conversion rate of Google ads is 3.75%, and that of Instagram is 1.5%.
The B2B services have an average paid conversion rate of 0.9%. Apart from that, other industries with the lowest conversion rates are:
Source: Popsmart.com, Geckoboard.
Conversion rates vary depending on factors like Industry, Business model, Pricing, Shoppers, Marketing, Products, etc.
Here are further details about the conversion rates recorded across different industries.
Source: Popup Smart, Geckboard.
Besides, the conversion rate of different markets in the ecommerce industry is as follows:
Sources: Scale Crush, Tribe of Brands, Word Stream, Robosize, Adobe.
Source: Shopify.
At the same time, the health and well-being market has an average conversion rate of 2.8%, and the luxury kitchen and home appliances market has an average conversion rate of 0.8%.
Source: VWO.
Besides, the emails without a subject line have an open rate of 8% higher than emails containing a subject line.
Source: Porch Media, Fit small businesses, Adoric, Constant contact, SNOV.
However, the top-performing landing pages can have an average conversion rate of
Meanwhile, the entertainment landing pages have an average conversion rate of 18.1%.
Source: HubSpot, Unbounce, SeedProd, Growth Marketing Pro.
Related Reads:
Conversion Rate Optimization (CRO) is proving to be a game-changer for businesses in every industry. On average, industries see a conversion rate of 2.9%, with e-commerce at about 2.7%. However, websites worldwide are performing better, with a global average of 3.68%. Paid search campaigns are also delivering strong results, with a 3.2% conversion rate.
It’s no surprise that businesses are doubling down on CRO, with some dedicating as much as 30% of their marketing budget to it. The results speak for themselves: companies using CRO tools are enjoying an impressive average ROI of 223%.
With the market for CRO tools set to grow to $5.07 billion, it’s clear that businesses investing in these strategies are not only improving their customer experience but also seeing a significant boost to their bottom line.
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55 Conversion Rate Optimization (CRO) Statistics 2026 — Updated – DemandSage
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