Leading social media platforms in Brazil 2025, by reach – statista.com

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DataReportal
November 2025
Brazil
Q2 2025
16 years and older
internet users who use platform at least once each month
Online panel
As of the second quarter of 2025, WhatsApp was the most used social media platform in Brazil for 93.9 percent of the country’s online audience. Instagram and Facebook followed, each being used by 91.2 and 80.5 percent of the Brazilian internet users. YouTube and TikTok were accessed by around 75.3and 69.7percent of users, while Facebook Messenger, Pinterest, Kuaishou, and LinkedIn accounted for smaller shares.
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Telegram
Facebook Messenger
Other messengers
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