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“One of the worst launch ads I’ve seen in my life.” That’s how one tech analyst described Apple’s latest ad for HomeView, its new AI-powered smart home hub. While some viewers find the chaotic family scene relatable, advertising experts say the campaign misses a key component of what made Apple’s previous ads so memorable. Chief correspondent Lara O’Reilly explains why the HomeView ad is such a departure from Apple’s famous campaigns of the past. Read more: https://lnkd.in/eAXDPmSj
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