The Brand Bee expands Digital Marketing Mandate to Kamdhenu Group – MediaNews4U

New Delhi: Kamdhenu Group, a player in India’s steel and construction materials industry, has appointed The Brand Bee as its digital marketing agency. The expanded mandate builds on The Brand Bee’s three-year association with KAY2 Steel and extends the partnership to the wider Kamdhenu Group, including Kamdhenu Limited.
Under the expanded mandate, The Brand Bee will handle end-to-end digital communications, creative strategy, social media, content and performance marketing, and digital brand positioning. The engagement aims to strengthen Kamdhenu Group’s online presence, improve audience engagement and establish a more connected digital presence across its businesses and brands.
Commenting on the partnership, Ishita Agrawal, Director, Kamdhenu Group, said, “At Kamdhenu, we have always prioritized quality, innovation, and strong market connection. “As digital becomes increasingly important to how brands communicate and engage with their audiences, we see an opportunity to strengthen Kamdhenu’s digital presence and communication. We believe The Brand Bee brings the right mix of strategic expertise and creative agility needed to elevate our digital presence and drive impactful customer communication.”
Deeptanshu Bansal, Founder, The Brand Bee, said, “Kamdhenu has built a strong legacy in the steel and construction materials space, and our focus will be on bringing that strength into the digital ecosystem through relevant storytelling, sharper communication and a deeper understanding of today’s audiences. Our existing association with KAY2 Steel has given us a strong understanding of the business and category, making this expanded partnership a natural progression. We are happy and excited to partner with Kamdhenu Limited and contribute to its digital growth journey. ”
The partnership adds to The Brand Bee’s portfolio across sectors and reflects its approach of combining brand understanding, digital strategy, creative communication and performance-led marketing to build connected brand ecosystems.
Mumbai: The National Institute of Construction Management and Research (NICMAR) has renewed its association with Tonic Worldwide as its integrated…
Mumbai: BC Web Wise has been appointed as the integrated digital agency for Sobisco, the flagship brand of Kolkata-headquartered Sona…
Coimbatore: PSG College of Arts and Science and Advertising Club Madras have signed a Memorandum of Understanding (MoU) to strengthen…
Mumbai: Media Care Brand Solutions has secured the integrated marketing mandate for haircare and beauty brand Velvetree. The partnership will…
Mumbai: The Advertising Agencies Association of India (AAAI) has established its first-ever Creative Council under its 2026–27 agenda, placing creative…
Mumbai: The Advertising Agencies Association of India (AAAI) has constituted a Media Council under the chairmanship of Kartik Sharma, CEO…
Festive spending in India is shaped by more than discounts, shopping offers and the traditional practice of buying gifts for…
Mumbai: WSB Real Estate Partners, a real estate-focused investment firm, has announced the appointment of Akash Rastogi as Managing Partner….
Bengaluru: Ob & Gob, a quick-commerce-first ice cream brand, has launched a new festive campaign featuring cricket legend and commentator…


Mumbai: The National Institute of Construction Management and Research (NICMAR) has renewed its association with Tonic Worldwide as its integrated…
New Delhi: Motorola is marking its 98th anniversary with a campaign that revisits the brand’s technological milestones while building anticipation…
Almost every media pitch this year carries some version of the same slide. AI agents now plan, bid and optimise…


Medianews4u.com © 2019 – 2025 All rights reserved.
Medianews4u.com © 2019 – 2025 All rights reserved.

source