LinkedIn Partners With the Trade Desk for CTV Ads – The Trade Desk

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March 18, 2026
LinkedIn wants a bigger chunk of the streaming TV ad business.
The professional networking site exclusively told Business Insider that it has signed up adtech company The Trade Desk as its first demand-side platform partner for connected-TV ads. DSPs are software that allow advertisers to automate their ad buys and target audiences across a range of websites, apps, and platforms like TV.
Advertisers and agencies accustomed to using The Trade Desk for their digital ad buying can now layer in LinkedIn data to reach its audience of more than 1 billion professionals as they relax in front of the TV.
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