German streaming ad market to grow 15% in 2026 – Vaunet – Telecompaper

Revenues generated through ads on streaming services are expected to record another double-digit increase in 2026, rising by 15 percent to around EUR 2.5 billion, according to figures published by industry group Vaunet. Revenues from paid audio and video content are expected to rise by 2.3 percent this year to EUR 7.8 billion, compared with EUR 7.6 billion in 2025. Revenues generated through TV ads are expected to decline by 6 percent during the period to EUR 3.1 billion. 
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