Genting Highlands, Malaysia – Tourism Malaysia has partnered with Astro Gempak for “MY Escape 2026,” a three-day influencer exploration designed to showcase Pahang’s tourism attractions, local culture and visitor experiences through digital storytelling.
Running from 20 to 22 October, the programme supports the “Visit Malaysia 2026–2027” campaign and takes participants across Genting Highlands, Bentong, Kuala Gandah, Kuantan and Cherating.
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Through destination-based activities and interactive challenges, the initiative aims to introduce Pahang’s natural attractions, wildlife, gastronomy and cultural experiences to wider audiences.
Participants compete in teams of three, with cross-cultural elements and collaborative tasks incorporated into the programme.
Activities include elephant-feeding and bathing experiences at the Kuala Gandah Elephant Conservation Centre, a visual-clue and animal-feeding challenge at Bentong Farm, and tie-dye and upcycling activities in Cherating.
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MY Escape 2026 brings together 24 media representatives, key opinion leaders (KOLs) and digital content creators from Malaysia and regional markets, including China, Laos, the Philippines, Vietnam and Indonesia.
Moreover, the attendees took a Sky Walk challenge at Kuantan 188 and a photography task at Kuantan Art Street, capturing images inspired by assigned colours that represent Kuantan and Pahang.
The collaboration reflects Tourism Malaysia’s focus on digital-first destination promotion, using Astro Gempak’s platforms alongside content produced by participating media and creators to build awareness of Pahang and encourage travel within Malaysia.
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Speaking about the campaign, Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, said, “MY Escape 2026 reflects Tourism Malaysia’s commitment to promoting Malaysia’s destinations through immersive experiences and engaging storytelling.”
Rahim continued: “Our collaboration with Astro Gempak provides an opportunity to showcase Pahang’s attractions, local culture, gastronomy and communities through content that connects with today’s digital audiences.
“Through initiatives such as this, we aim to inspire more people to discover Malaysia’s diverse tourism offerings, in line with ‘Visit Malaysia 2026–2027 (VM2026–2027)’ and Pahang First aspiration to prioritise the state’s development and tourism potential.”
“These efforts also strengthen the campaign’s promotional momentum while showcasing Pahang’s unique attractions and experiences to a wider audience,” Rahim concluded.
Beyond destination awareness, the programme promotes self-drive tourism, encouraging travellers to explore Malaysia at their own pace and discover attractions beyond familiar destinations.
Through ‘MY Escape 2026,’ Tourism Malaysia and Astro Gempak combined creator-led content, interactive travel experiences and regional storytelling to promote Pahang as part of Malaysia’s wider tourism offering under ‘Visit Malaysia 2026–2027.’
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