Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!
India – The National Institute of Construction Management and Research (NICMAR) has renewed Tonic Worldwide’s integrated digital marketing mandate, extending the partnership that began in October 2025 following a multi-agency pitch.
Under the renewed mandate, Tonic Worldwide will continue to handle NICMAR’s social media, search engine optimisation (SEO), performance marketing and offline creative work.
The scope covers efforts to strengthen the institution’s online presence and reputation, while supporting enrolments across its campuses in Pune, Hyderabad, Delhi NCR and Mumbai.
Gaurav Bajpai, Director of Sales and Marketing at NICMAR, said, “Over the past year, Tonic Worldwide has shown a strong understanding of our audience and our ambition. As the aspirations of students and the demands of the industry continue to evolve, we are glad to continue this partnership and build on the momentum we have created together.”
“It’s gratifying, and also a testament to their trust, that NICMAR has chosen to continue with us. It is an institution that produces industry-ready talent for the construction and infrastructure sectors, and our endeavour has been to connect that academic excellence and campus culture with students in a meaningful and relatable way. We look forward to taking the brand’s story to the next level,” shared Sudish Balan, Co-Founder and Chief Creative Officer at Tonic Worldwide.
© 2026 MARKETECH APAC. All rights reserved.
