Unlocking Global Business: Insights on Family Firms, Digital Platforms, and Wellbeing Marketing from Top Academics – BusinessMole

/Collaboration Between Leading Universities Explores International Business Dynamics
– The Global Business Series unites scholars from Tsinghua University and the London School of Economics.
– Six distinguished academics delve into various facets of international business, including family enterprises and digital platforms.
– The series provides a blend of theoretical insights and practical guidance for contemporary business challenges.
The Global Business Series showcases a unique collaboration between leading academics from Tsinghua University and the London School of Economics, addressing critical facets of conducting international business. This insightful series includes contributions from six distinguished scholars who explore diverse themes such as family enterprises, digital platforms, legal frameworks, and marketing strategies.
Critical Decisions in Family Business
The authors examine pressing issues such as succession, continuity, and inheritance—topics that every family business must confront. Through comprehensive research, they offer valuable insights and lessons that are essential for those involved in family-owned enterprises. As the authors articulate, “The reason why the development of family businesses is bumpy and the succession issues are complicated and difficult is that family businesses… involve not only the logic of business and economic operations, but also multiple social and cultural relationships.”
Understanding Platform Governance
In today’s increasingly platform-centric world, grasping the governing mechanics of digital ecosystems is vital. This authoritative guide tracks the evolution of platforms, detailing the strategic shifts necessary for navigating from conventional product strategies to successful platform approaches. It delivers critical insights that equip readers to thrive in the complexities of the modern digital economy.
Cultivating Critical Thinking
In “Think Big,” Han Liu applies legal reasoning to analyze situations, balance competing interests, and foster sound decision-making applicable in both business contexts and daily life. This work challenges readers to move beyond mere compliance with rules and delve into the strategic logic underlying them. Liu emphasizes, “If you’re worried about legal jargon, don’t be. This book explains legal thinking in everyday language.”
Innovative Approaches to Marketing
“Wellbeing Marketing” presents a transformative philosophy aimed at benefiting both customers and employees. In an era where profit maximization often leads to ethical dilemmas, this book introduces a new perspective. Through compelling case studies of companies like Disneyland and Walmart, as well as unique ventures like Nakagawa Masashichi Heirloom Store, Fei Li argues that profit and consumer happiness can coexist. He demonstrates that when organizations align their objectives with the promotion of wellbeing, they foster a sustainable synergy that enhances societal benefits.
About the Series Authors
Dr. Hao Gao, Director of the Research Centre for Global Family Business at Tsinghua University, collaborates with Dr. Victor Zheng, who leads the Centre for Social and Political Development Studies at the Chinese University of Hong Kong. Profound insights are also provided by Yong Wong and Ke Rong, who specialize in business ecosystems and the digital economy, alongside Han Liu, an assistant professor and Vice-Dean of the Tsinghua University Law School. Fei Li, a marketing expert at Tsinghua, contributes rich perspectives on consumer engagement and wellbeing.
Series Editor
Dr. Catherine Hua Xiang, an award-winning business author and applied linguist, leads the series. As the Head of East Asian Languages and Programme Director of the BSc International Relations and Chinese course at LSE, she also founded the International Research Hub on Intercultural Communication, Business & AI.

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