Tonic Worldwide Retains NICMAR’s Integrated Digital Marketing Mandate – Branding in Asia

NICMAR has renewed Tonic Worldwide as its integrated digital marketing partner, covering social media, SEO, performance marketing and offline creatives.
The National Institute of Construction Management and Research (NICMAR) has renewed its association with Tonic Worldwide as its integrated digital marketing partner. Tonic Worldwide was first awarded the mandate in October 2025 following a multi-agency pitch.
Under the renewed mandate, Tonic Worldwide will continue to manage NICMAR’s digital media presence across social media, SEO, performance marketing, and offline creatives.
The focus will remain on strengthening the institution’s digital presence, building its online reputation, and driving enrollments across its campuses in Pune, Hyderabad, Delhi NCR, and Mumbai.
“Over the past year, Tonic Worldwide has shown a strong understanding of our audience and our ambition,” said Gaurav Bajpai, Director – Sales & Marketing, NICMAR.
“As the aspirations of students and the demands of the industry continue to evolve, we are glad to continue this partnership and build on the momentum we have created together.”
“It’s gratifying, and also a testament to their trust, that NICMAR has chosen to continue with us,” said Sudish Balan, Co-Founder and Chief Creative Officer, Tonic Worldwide.
“It is an institution that produces industry-ready talent for the construction and infrastructure sectors, and our endeavour has been to connect that academic excellence and campus culture with students in a meaningful and relatable way. We look forward to taking the brand’s story to the next level.”
Tonic Worldwide has offices in India, the USA, and the Middle East.
The latest news, campaigns, interviews, and insights on marketing, advertising, and brands across Asia Pacific.
The latest news, campaigns, interviews, and insights on marketing, advertising, and brands across Asia Pacific.
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