Kevin Le – Creative Impact Winner | Google Ads Impact Awards US – Google Business Profile

Add another accountSign out of all accountsAdd accountSign outCreate new Google Ads accountMore business products from GoogleGoogle AdsMerchant CenterGoogle Business ProfileGoogle AnalyticsManage your site content preferencesMarketing profile settingsAccess your Google accounts in one place.You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.Add another accountSign out of all accountsAdd accountSign outCreate new Google Ads accountMore business products from GoogleGoogle AdsMerchant CenterGoogle Business ProfileGoogle AnalyticsManage your site content preferencesMarketing profile settingsAccess your Google accounts in one place.You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.Social ModuleShareImpact by the numbersGrowth in qualified consultation bookingsIncrease in brand search volumeRevenue growth attributed to Google AdsThe winning formulaThe challengeHomeowners usually take 30–90 days to commit to window replacements.To capture prospects earlier and cultivate demand, Brennan Enterprises used Google AI to shift from rational selling to emotional storytelling.The approachUsing Performance Max, the team built modular asset groups rooted in homeowner motivations, allowing the algorithm to dynamically personalize and assemble creative based on predictive intent and lifecycle stage.Demand Gen and YouTube campaigns captured early researchers with long- and short-form content, sequencing messaging across Gmail and Discover based on engagement signals. Responsive display ads adapted messaging in real time, informed by CRM audience signals.The resultsThe shift to personalized creative drove a 31% lift in conversion rate and a 24% lower CPA. Engagement soared, with YouTube view-through rates rising 42%.Most importantly, qualified bookings grew 48% and attributed revenue jumped 39%, while a 22% rise in brand search signaled stronger market preference.By empowering AI to match messages and timing to each homeowner, Brennan Enterprises turned personalization into impactful performance.How to get the most out of your Demand Gen campaigns.Maximize your awareness and consideration goals with YouTubeOfficial guide to Display campaigns.Sign up to get full access to latest reports, product announcements, personalized recommendations, training and recognition opportunities with Accelerate with Google.source