TransUnion Wins 2026 OMMA Award for B2B Marketing Campaign – MarTech Cube

Recognized in the “Technology: Hardware or Web Services” category for turning a fragmented marketing landscape into a cohesive brand experience that drives awareness and demandTransUnion’s TruAudience® Marketing Solutions campaign, Bring Clarity to Chaos: How TransUnion Turned Mindshare Into Market Share, has won a 2026 MediaPost OMMA Award in the “Technology: Hardware or Web Services” category. The win follows the campaign’s recent recognition as a 2026 AdExchanger Awards finalist in the “Most Innovative Marketing Campaign” category. The campaign was also named a finalist in this year’s Digiday Awards in the “Best Branding Campaign B2B” category.TransUnion’s winning campaign brought its promise of clarity in a fragmented marketing landscape to life through a connected brand experience. That narrative carried across Connected TV, online video, social, podcasts, trade media and digital out-of-home. It also extended to major industry events, including Cannes Lions, CES and Advertising Week. Designed with B2B buying committees in mind, the campaign reached decision-makers in the settings where marketing professionals form their impressions of potential partners.“Our solutions exists to help marketers bring order to a fragmented landscape, and we wanted our own marketing to demonstrate that same discipline,” said Brian Silver, EVP of Global Marketing Solutions at TransUnion. “This recognition from the OMMA Awards reflects a team that treated every channel and every industry moment as part of one coordinated story for the buying committee.”TransUnion marketing solutions unite identity, data, audience and measurement capabilities in a single offering, giving advertisers and media companies a way to understand their customers, identify the audiences most worth reaching and see how their marketing investments perform across channels. Leveraging identity data that covers more than 98% of U.S. consumers, TransUnion helps brands connect otherwise scattered signals into a fuller picture of each customer, uncover insights they can act on, create more relevant experiences and validate their spending against business outcomes, all within privacy-centric data standards.For strategic B2B insights and industry intelligence, follow Marketing News Previous Post Next Post source