Sports Business Daily: Executive Transactions – October 30, 2026 – Sports Business Journal

Big 12 Commissioner BRETT YORMARK is leaving for a new opportunity. He will stay on with the Big 12 through Jan. 31, 2027. He was hired in the summer of 2022 after having spent nearly three years as co-CEO of Roc Nation Unified and President of Business Operations & Strategy and COO of Roc Nation (Matt Fortuna, SBJ).X Games named Playfly Sports EVP/Global Partnerships PAUL ASENCIO CRO, effective Nov. 9. Asencio will lead global partnerships, sponsorship sales and commercial revenue strategy for X Games and the MoonPay X Games League, reporting to CEO JEREMY BLOOM. Asencio’s experience includes roles with UFC, Williams Racing Formula 1, the Mets and Fanatics. He notably spent 17 years with the Mets, rising to SVP/Corporate Partnerships, Sales and Services (X Games).Norfolk State Univ. named MEAC Associate Commissioner/External Relations & Chief of Staff PATRICIA PORTER-MAYFIELD Deputy AD. She returned to the conference in 2023. Her first stint there ran from 2006 to 2016, when she served as Assistant Commissioner/Media Relations and Marketing and directed communications, marketing and championship operations (Norfolk State Univ.).The West Coast Conference and Van Wagner named Seattle Univ. Dir/Development for Corporate and Foundation Relations AL GRIGSBY as GM of their corporate marketing and sponsorships program (WCC).Utah Valley named CenCore Group founder and CEO ADAM FIFE as its Men’s Basketball GM (D1 TICKER).To have your personnel announcements included in “Executive Transactions,” please send information to careers@sportsbusinessjournal.com.source