DemandSense Announced Joining the LinkedIn Marketing Partner Program – MarTech Cube

DemandSense now integrates with LinkedIn’s Company Intelligence API, giving B2B marketers visibility into the full-funnel buyer journey.DemandSense, an attribution and ad intelligence platform, today announced it has joined the LinkedIn Marketing Partner Program as a certified B2B Attribution and Analytics partner, integrating with LinkedIn’s Company Intelligence API.With the integration to LinkedIn’s Company Intelligence API, DemandSense can surface company-level engagement across both paid and organic LinkedIn touchpoints in its reporting dashboards, giving marketing teams a complete picture of how LinkedIn activity drives pipeline and revenue — not just who clicked or filled out a form.For DemandSense customers, this means the signals and data underneath their Revenue Attribution reports just got significantly more complete. According to LinkedIn’s own beta data from the API’s launch, partners using the Company Intelligence API reported:These numbers reflect what many marketers already know, that companies are engaging with your brand long before they reach the CRM, but that engagement was invisible to standard last touch attribution. (Source: LinkedIn, Q3 2025 Partner Product Showcase — linkedin.com/developers/news/featured-updates/q3-2025-partner-product-showcase)“We had the biggest sale in the company’s history, and DemandSense helped us connect it back to LinkedIn, tracking the customer journey from initial ad exposure through to a closed-won deal. I’ll meet with the CFO, CRO, COO, and CEO and this report is the type of thing that helps prove out the ROI of the investment we are making”For strategic B2B insights and industry intelligence, follow Marketing News Previous Post Next Post source