Later’s Social Media Strategy: 4 Lessons for Brands – BCBusiness

BCBusinessKnown as a social media scheduling platform, Vancouver-founded brand Later wants its audience to know they offer more.It’s probably no surprise that Later Media, a company built on influencer marketing and social media management, has a bold presence on the ’gram. The Vancouver-founded brand, previously called Latergramme, has changed a lot since 2014. After two company mergers and a February 2026 rebrand, we’re checking in on the company’s own approach to modern social media.Pinned content on your social media channel gives people a good starting point to get to know your brand. Later’s Reel about their recent rebrand not only shows off their new look and feel, it also provides an overview of all the ways they support brands and creators. It’s an easy way to help new and current audiences understand who they are as a company.  A post shared by Later (@latermedia)Later has long built the majority of its content around giving people the secrets to success on social media, and that hasn’t changed. Their videos offer saveable tips that establish their expertise and include calls to action that encourage viewers to dig even deeper.  A post shared by Later (@latermedia)Later’s new tagline is “Made you look,” meaning that they’re all about highlighting the content and creators that make you stop your scroll and look twice. To drive this brand messaging home, Later produced a video series inviting viewers into the world of creators, and hosts online workshops where experts talk about successful (and failed) campaigns.  A post shared by Later (@latermedia)Later is native to the internet, but they don’t just live online. The brand’s online presence ties their in-person activations together with a neat, FOMO-inducing bow. This collaborative spirit was in full display at their brand and creator matchmaking lunch during Cannes Lions, and their comments were open on where they should take the event next.  A post shared by Shira Lazar (@shiralazar)Rebekah Ho is the digital marketing manager at Canada Wide Media. She creates digital content for Vancouver Magazine, Western Living, BCBusiness and BCLiving with a focus on bringing our stories to life on social media. Send digital content pitches to her at [email protected].BCBusinessBCBusiness celebrates the bold ideas, fearless founders, innovative leaders and game-changing companies driving British Columbia’s economy forward. We deliver insightful and impactful storytelling about the power players in B.C.’s business community to a connected audience, all with a deep love of the place we call home.130, 4321 Still Creek Drive Burnaby, B.C. V5C 6S7Copyright © Canada Wide Media Limited. All Rights Reserved — Terms of Use & Privacy Policy Get the latest headlines delivered to your inbox 3 times a week.source