‘Pro-Beyoncé’ vs. ‘Anti-Beyoncé’: 3,500 Facebook ads show the scale of Russian manipulation – The Washington Post

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LinkedIn's B2B Institute research shows branded searches deliver $12.99 ROAS versus $0.68 for generic terms, as AI-driven discovery...

With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct...