158 Digital Marketing Statistics 2026 [New Growth Data] – DemandSage

Digital marketing currently accounts for over $734.6 billion in global ad spending. As a result, 58% of small businesses now rely on digital channels.
On average, businesses earn $5 for every $1 spent on digital marketing, with email alone yielding 4000% ROI.
It is interesting to note that 347.3 billion emails are sent daily to 4.95 billion active social media users, and digital touchpoints are everywhere.
SEO drives 53% of website traffic, and programmatic advertising is expected to cover 87% of all ad revenue by 2026. Let us study these facts in detail now.
About 58% of small businesses use digital marketing to reach their customers.
This makes it a common strategy for businesses of all sizes. Most rely on social media, email marketing, SEO, and content marketing to engage their audience online.
The number of businesses investing in digital marketing is steadily growing, with many dedicating a large share of their marketing budgets to online channels.
Some of the most popular digital marketing methods include social media ads, SEO, email campaigns, content creation, video marketing, and podcast marketing.
Source: Hostinger
Sources: TechJury, Statista, Wikipedia, Gartner, Bureau of Labor, WordStream, Hubspot, Smartinsights
Between 2024 and 2032, the digital marketing market is estimated to grow at a CAGR of 13.1%.
In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of 2032.
Some of the major drivers of the industry are the growth of mobile creators and the focus on niche content, the rise of interactive content, and the growth of artificial intelligence. 
The Asia-Pacific region is seeing the fastest growth in the global digital marketing space, primarily due to rising demand across key sectors like education, banking and financial services (BFSI), and media and entertainment. 
Source: Expert Market Research
For every dollar invested in Digital Marketing, businesses witness an average return of $5.
However, most marketers usually aim for higher returns on their digital marketing efforts.
However, the ROI in the digital marketing industry varies greatly depending on the channel used. 
Investments in email marketing have the highest ROI, and businesses usually get a return of $36 on every $1 spent on the channel. 
Further, for every $1 spent on SEO, businesses receive a return of $22, and for every dollar spent on PPC Ads, businesses receive $2 in return. 
Source: Luca Tagliaferro
Email Marketing is a crucial element in Digital Marketing. It can get you an ROI of $36 if you do it right. That is around 4000% returns. Crazy right? When you form your email marketing strategy, keep the following statistics in mind.
You can also check our dedicated post on Email Marketing Statistics to brainstorm your next campaign.
Source: Statista, Oberlo
The e-commerce scene has been booming for the last decade, and the COVID-19 pandemic gave a considerable push to that growth. The E-commerce sector is now worth $4.9 billion. These e-commerce statistics are crucial for your Digital Marketing Strategy.
You can check our dedicated post on E-commerce Statistics Here.
Mobile e-commerce accounts for $3.4 trillion in retail e-commerce sales. That is HUGE! While mobile phones are now the preferred way of doing almost anything online due to the ease of use and availability, optimizing your marketing campaigns for mobile phones is important.
Here is a list of statistics that will help you do so.
Sources: Demandsage Survey, Lucid Advertising,
We reviewed Semrush with real-world examples. Check it out!
Local SEO is important for businesses of all sizes, but it is especially important for small businesses and local businesses that have walk-in customers.
Here are some insights pointing towards the importance of local SEO.
Source: Ahrefs, Hubspot, Think With Google, Gitnux, Publer.io, Grazemarketing.
Organic search and referral traffic are the largest and most effective sources of marketing ROI for brands. In every industry, from technology to manufacturing and non-profits to pharma,
And it’s all generated by content marketing. So here are some insightful facts about content marketing that will help you curate your digital marketing strategy.
Sage Reads: Insights on content marketing.
Here is the list of other top factors that marketers consider important:
Here is a table showing the other top challenges:
Here is a table showing the top-performing content for marketers globally:
Source: Wyzowl
PPC (pay-per-click) can start driving qualified leads to your site quickly, while you also invest in organic means.
Let us take a look at some interesting figures associated with PPC advertising in this section.
Source: Statista, WebFX, Ahrefs, Google Ads.
Websites are a great way to improve your authority in the digital market. We have covered some interesting figures on how a website should be and how it affects user experience online.
Have a look below:
We have written a detailed post on website statistics, which you might be interested in. This will give you a clearer idea!
Sources: Forbes, Demandsage, Similarweb, Neil Patel, Semrush.
Social Media Marketing, or SMM, is a popular branch of Digital Marketing. Social media usage is growing day by day, especially in short-form video consumption.
Currently, an average social media user spends 2 hours and 31 minutes on social media platforms. In this section, we will discuss Statistics from various social media. This will help you plan your next SMM strategy.
Below is the list of the Top Social media:
Sources: DemandSage, WordStream, Meta, Bytedance, Wikipedia, TikTok, Influencer marketing hub, Bloomberg, The Verge, NY Times.
Memes are the most shared piece of content in current times. The majority of reels and TikToks are comic.
Videos and podcasts take time to record. Memes are the fastest to arrive after a major event. Many companies are capitalizing on this trend and are gaining reach.
Let us take a look at some interesting meme marketing insights in this section!
You can also explore our insights on influencer earnings to understand different types of influencers and how to find the right one for your brand.
In the fast-paced online world, where 81% of readers skim content, visuals are crucial for digital marketing. Things like infographics are especially important because they catch people’s attention, help get messages across effectively, and make a lasting impression.
They are also a way to keep users on your page longer, decreasing the bounce rate. Infographics stats show that Infographics are 30 times more likely to be read than a written article.
Let us take a quick look at more such interesting stats on infographics in this section.
AI has been around for a long time, but adoption rates drastically increased after the launch of ChatGPT. Not only for content creation, but marketers also use AI for various purposes such as image generation, Podcast script writing, and even video editing.
Marketers are also adapting to this shift and are investing in AI tools for marketing.
Take a look at these interesting stats about AI usage in marketing:
Bonus: Discover the latest trends and statistics shaping the future of personalization in our comprehensive post on Personalization Trends and Stats.
A digital marketing manager makes anywhere between $68k to $85k on average.
The pay scale depends on many factors, such as one’s expertise. An entry-level digital marketing manager may expect to earn an average of $42,800 per year. Mid-level managers can earn $72,500 per year, while senior-level digital marketing managers may make an average of $82,372 per year.
Did you know? Digital marketing jobs are considered to be the best option for digital nomads. 
By 2032, digital marketing will reach $1.09 trillion, if it keeps growing at a 13.1% CAGR. Platforms like email marketing return up to $42 for every $1, while mobile ads drive 65% of total spending.
Moreover, 93% of millennials use smartphones to compare prices, and 88% of users form opinions about websites in just 0.05 seconds.
It is proven in my research that infographics boost engagement by 650%, and influencer marketing returns $6.5 per $1 spent.
With over 91% of Fortune 1000 companies investing in AI-driven campaigns, digital marketing in 2026 is smarter, faster, and more data-driven than ever before.
Sources:
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