TikTok Shop changed the way we shop over the past two years, bringing together an easy in-app shopping experience, entertaining creator storytelling, and the spark of discovery while scrolling.
Today, TikTok Shop is kicking off our biggest holiday season ever during the Black Friday and Cyber Monday shopping event, November 12th through December 1st.
When it comes to holiday gifting, TikTok Shop is where people go to find what's new and trending. And 26% of TikTok users bought, or plan to buy, a gift they first found on TikTok. This year, discover gift ideas from your favorite brands and new ones you’ll become obsessed with for everyone on your list — including yourself.
Beloved brands are joining a massive community of sellers, from small businesses to household names, who are connecting with shoppers through a unique blend of content and commerce that turns everyday scrolling into holiday gifting moments. In fact, 78% of users are more likely to buy from a brand they’ve discovered on the platform, inspiring that moment of "Wait, I need this!"
Discover the Joy of Holiday Shopping
TikTok Shop makes holiday shopping feel easy and genuinely fun: it’s where people discover products and brands they love, drawing inspiration from shoppable videos, exciting livestreams, and authentic recommendations from brands and creators. Brands of all sizes are winning on TikTok Shop, because our platform connects people in a way that feels natural and authentic.
During this year's Black Friday and Cyber Monday event, shoppers can enjoy major deals, limited-time drops, and exclusive offerings found only on TikTok Shop. This includes popular items from 10 global powerhouse brands that recently launched on the platform, including GAP (@gap), JBL (@jblaudio), Meta (@metaquest, @raybanmeta, and @oakleymeta), Optimum Nutrition (@optimumnutrition_us), Philips (@philipsshop), Roborock (@roborockglobal), Samsung (@samsung), Schwarzkopf Professional (@schwarzkopfpro), Wahl (@wahlgrooming), and ZWILLING (@zwilling_usa).
TikTok Shop is also teaming up with Grammy Award–winning artist John Legend and his acclaimed personal care brand Loved°1 for a special Black Friday Cyber Monday mega LIVE. John, and a few special guests, will go LIVE to share their holiday favorites, self-care picks, and exclusive deals, giving TikTok users a chance to shop Loved°1 just in time for the holidays.
Trends to Inspire Holiday Shopping
Discovery on TikTok during the holiday season feels personal, creative, and connected, because it is: 68% of users say their For You feed matches their unique taste, which leads to new product finds. Here are some of the top trends searched and shopped on TikTok in the US:
These cultural moments don’t just trend — they turn into real sales and real community. Fueled by TikTok’s vibrant community, last year’s Black Friday & Cyber Monday campaign generated over 4 billion #TikTokShopBlackFriday views and 3.5 billion #TikTokShopCyberMonday views, inspiring shoppers across the platform. We are expecting this holiday season to be even bigger, with more brands and products you can only find on TikTok Shop.
New for Shoppers: Gift Cards & Extended Returns
TikTok Shop gift cards are now available as the perfect holiday gift and a great last-minute solution that will bring a smile. TikTok Shop will be rolling out additional updates in the near future to make the gift card experience even more personal. And from November 18th to December 8th, US shoppers can enjoy $15 off purchases of $45 or more when paying with Venmo at checkout. This exclusive holiday offer can be stacked with other eligible platform discounts, making it even easier to save during the season.
TikTok Shop is also making it easier than ever to shop with confidence. Eligible purchases made between November 12th and December 31st, 2025, can be returned until February 10, 2026, giving shoppers extra flexibility with more than 55,000 drop-off locations.
From household names to hidden gems, and viral must-haves to meaningful gifts, TikTok Shop is the ultimate holiday shopping destination. Shop the Black Friday and Cyber Monday event, today through December 1st.
