Google Ads Testing Share Icon On Ad Units – Search Engine Roundtable

Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend.
It is not clear if clicking on the URL that is being shared will result in a cost for the advertiser.
This was spotted by Lluc B. Penycate who posted a number of screenshots on X – he wrote, “Google testing adding share icon to Google Ads carousel for hotels.”
Here are the hotel ads carousel on the search results, notice the share icon:

When you click the share icon, this is what that looks like:

We’ve seen this share feature numerous times in the Google Search results but I don’t think I’ve seen them on Google Ads before.
Forum discussion at X.
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