LinkedIn expands video ads, AI tools for B2B marketers – MarTech

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MarTech » B2B marketing » LinkedIn expands video ads, AI tools for B2B marketers
LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals.
Dig deeper: How to personalize your brand on LinkedIn
The Wire Program. The first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn spokesperson told MarTech’s sister site Search Engine Land:
Here’s a GIF LinkedIn shared showing an example:
Expanded AI capabilities in Accelerate. The spokesperson told us LinkedIn is “making Accelerate campaigns globally available for lead generation and website visits objectives, as we expand Accelerate to support additional campaign objectives in the future.” Here’s what’s new with Accelerate:
Why we care. B2B advertisers have historically felt ignored. This will be a welcome update and will show advertisers that AI can also be used to help improve their results. 
What’s next. LinkedIn plans to make Accelerate, including AI-drafted copy in English, available to all customers globally in the coming months.
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