How to Improve Semantic Search In the Zero Click Era: Expert SEO Tips for 2025 – USA Today

Dallas, Texas / Syndication Cloud / January 18, 2026 / 12AM Agency

For years, businesses built landing pages with a simple formula: target a primary keyword, insert it into headers, and hope for the best. Research from The Drum and other marketing sources indicates that this approach no longer works because search engines have evolved beyond keywords, and brands are now facing the realities of a “zero click” era. Landing pages that ignore this shift risk falling behind competitors that deliver richer, more context-aware content.
Optimizing landing pages for semantic search involves structuring information so that search engines and readers can understand relevance at a deeper level.
To illustrate how organizations can adapt, one of Dallas’ leading AI-first agencies shares five strategies for creating landing pages that meet the demands of semantic search.
Understanding the purpose behind a search query is more important than focusing exclusively on the words typed. Every query carries an underlying intent, whether informational, navigational, or transactional, and landing pages should be designed to satisfy that intent.
For example, a query such as “best accounting software for freelancers” requires more than keyword repetition. A page that offers comparisons, practical scenarios, and demonstrates value aligns with the searcher’s intent more effectively than one that simply echoes the phrase.
Semantic SEO rewards websites that demonstrate topical authority rather than those with isolated pages. Creating topic clusters, groups of related pages linked internally, helps search engines recognize comprehensive coverage of a subject. This structure signals relevance and enhances user experience by enabling seamless navigation across related concepts.
Search engines increasingly rely on entities, specific, identifiable concepts such as people, places, organizations, and categories. Incorporating these naturally into content, and reinforcing them with structured data markup, improves clarity for algorithms.
For instance, a real estate landing page with schema for property type, location, and pricing gains better visibility in rich results and increases the likelihood of appearing in context-aware features like knowledge panels.
Keyword stuffing is not only ineffective but counterproductive in a semantic environment. Instead, content should incorporate semantically related terms, synonyms, and phrases that reflect natural engagement with the topic.
A landing page about “personal injury attorneys” might also include references to “legal representation for accidents” or “injury law specialists,” signaling breadth without sacrificing clarity.
Semantic SEO aligns closely with user experience. Search engines consider engagement signals, site speed, and mobile optimization when ranking pages. Landing pages that load quickly, provide clear navigation, and deliver contextually relevant information outperform those that prioritize keyword repetition over usability.
The traditional keyword-centric approach to landing pages is no longer viable. Organizations need to shift toward intent-driven, context-rich pages supported by a strong technical foundation.
For companies lacking the internal resources to handle these complexities, digital marketing agencies are increasingly incorporating AI-informed methodologies and design strategies, making semantic SEO a baseline expectation for online visibility.
12AM Agency
PR@12AMAgency.com
+1 855 603 5723
1919 McKinney Ave Suite 100
Dallas
Texas
75201
United States
Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media
NEW YORK, NY – January 17, 2026 — VideoWatermarkRemover.ai, an AI-based video enhancement platform, released an
January 21, 2026
Effective Digital Strategies for Small Businesses Dallas, United States – January 19, 2026 / SMBMarketingHub.com / In
January 21, 2026
Empowering Communities: Know Your Rights After an Accident Lawrence, United States – January 19, 2026 / Legal Rights
January 21, 2026
NEW YORK, NY – January 17, 2026 — AI Background Remover, an AI-based image editing platform, released an informational
January 21, 2026
NEW YORK, NY – January 17, 2026 — Magic Eraser, an AI-based image editing platform, released an informational update
January 21, 2026
NEW YORK, NY – January 20, 2026 — FG Newswire, a press release distribution and media outreach services provider,
January 20, 2026
Air Duct Cleaning Program Austin, United States – January 19, 2026 / The Steam Team / The Steam Team, an Austin-based
January 20, 2026
Concord, ON – January 21, 2026 – PRESSADVANTAGE – Renown Electric Motors & Repairs Inc. today announced the
January 20, 2026
POUGHKEEPSIE, NY – January 21, 2026 – PRESSADVANTAGE – Markhoff & Mittman, P.C., announced an update to its
January 20, 2026
NEW ORLEANS, LA – January 21, 2026 – PRESSADVANTAGE – TurnKey Electrician has published an informational resource
January 20, 2026
(NYSE AMERICAN, AIM and VFEX: CMCL) SAINT HELIER, JE / ACCESS Newswire / January 20, 2026 / Caledonia Mining
January 20, 2026
NVIDIA AI‑Powered, Blockchain‑Native Trading Platform Designed to Bridge Traditional Finance and Crypto at Global Scale
January 20, 2026
January 20, 2026 – PRESSADVANTAGE – PASCAL announces the launch of the Time Architecture Watch Collection, marking the
January 20, 2026
SANDBACH, UK – January 20, 2026 – PRESSADVANTAGE – Crown Bank Dental Sandbach has announced the availability of
January 20, 2026
Dover, Delaware – January 20, 2026 – PRESSADVANTAGE – The conversation around comforters has shifted considerably as
January 20, 2026
Private content infrastructure player resets its customer base, launches AI CMS, and shows how premium syndication
January 20, 2026
Innovative platform helps college athletic programs achieve up to $456 per athlete through competitive, time-compressed
January 20, 2026
PHOENIX, AZ – January 20, 2026 – PRESSADVANTAGE – The Newborn Care Solutions Agency, the only newborn care placement
January 20, 2026
CHICHESTER, UK – January 20, 2026 – PRESSADVANTAGE – Growing Minds Therapy has expanded its mental health services to
January 20, 2026
Garfield Township, Michigan – January 06, 2026 – PRESSADVANTAGE – Stephen Twomey has released an educational resource
January 20, 2026
Dallas, Texas – January 20, 2026 – PRESSADVANTAGE – Longhorn Reels, a Texas-based manufacturer with over 46 years of
January 20, 2026
CHICAGO, IL – Chicago wills attorney Mary Liberty of Illinois Estate Law
January 20, 2026
MESA, AZ – January 20, 2026 – PRESSADVANTAGE – Carrot LASIK & Eye Center is highlighting Dr. Matthew Hammond’s
January 20, 2026
DECATUR, GA – January 20, 2026 – PRESSADVANTAGE – RestoPros of Southeast Atlanta has been recognized as the Best Water
January 20, 2026
MUSCATINE, Iowa – January 20, 2026 – PRESSADVANTAGE – Amana Care Clinic – Muscatine has expanded its walk-in medical
January 20, 2026
Independent SEO consultant Shaun Savvy helps Buffalo and nationwide businesses increase visibility across Google, AI Overviews, and ChatGPT-powered search. Shaun Savvy, a Buffalo-based SEO consultant…
January 20, 2026
The Menomonee Falls-based local tree care company Tree & Snow Removal Services has reached more than 100 verified customer reviews on Google. Each review reflects…
January 20, 2026
A prominent real estate brokerage based in Naples, Florida, has officially announced a strategic expansion of its
January 20, 2026
NEW YORK, NY / ACCESS Newswire / January 20, 2026 / A generation is coming of age with no memory of, or patience for,
January 20, 2026
ABU DHABI, UAE / ACCESS Newswire / January 20, 2026 / General Atomics Aeronautical Systems, Inc. (GA-ASI), the world
January 20, 2026
WICHITA, KS – January 20, 2026 – PRESSADVANTAGE – Lubrication Engineers, a manufacturer of industrial lubricants and
January 20, 2026
Sioux City, Iowa – January 20, 2026 – PRESSADVANTAGE – Excel Comfort Inc, a full-service HVAC contractor serving Sioux
January 20, 2026
Coventry, UK – January 20, 2026 – PRESSADVANTAGE – Strongway Gym Supplies has relaunched sales of multi-gym exercise
January 20, 2026
January 20, 2026 – PRESSADVANTAGE – Big Easy Asphalt has established an asphalt repair division addressing multiple
January 20, 2026
PLEASANTON, CA – January 20, 2026 – PRESSADVANTAGE – Adams Pool Solutions, a leading commercial swimming pool
January 20, 2026
Vanderhelm Research Group Releases 2026 Strategic Audit of Top Directory Submission ServicesLondon, UK – January 19,
January 20, 2026
Community Trust Earns BBB Accreditation for Louisville-Based Pressure Washing Company Louisville, United States –
January 20, 2026
The Menomonee Falls-based local tree care company Tree & Snow Removal Services has reached more than 100 verified
January 20, 2026
Keystone Tree Techs has recently reached 100 verified customer reviews on Google since opening in 2011. The company
January 20, 2026
The People’s Bank of China has issued today (January 15, 2026), the 2026 Chinese Dragon Silver Bullion Coin. This
January 20, 2026

source