TikTok Ad Revenue (2020–2027) – By Country Data – DemandSage

TikTok, the globally popular short-form video platform, has seen impressive growth in its advertising revenue over the past few years. It’s expected to bring in a staggering $33.12 billion in ad revenue worldwide, with $11.01 billion net ad revenue from the United States alone.
This article includes the latest facts and figures about TikTok ad revenue worldwide, in the United States, and other insights.
TikTok’s global ad revenue is projected to reach $33.12 billion when the new reports come. In the first two quarters of 2025, TikTok reported generating $10.75 billion in advertising revenue. This is already a 29.8% increase compared to the first two quarters of 2024.
The year-end estimation is approximately 40.4% increase compared to the estimated ad revenue of $23.58 billion in 2024.
In 2019, TikTok Ad revenue was $340 million, just a fraction of today’s TikTok Ad revenue. In 2020, this revenue increased by 6 times. 
Further, TikTok’s revenue is expected to grow from $33.12 billion in 2025 to $53.95 billion in 2027, adding over $20 billion in just two years.
Here is a table displaying TikTok Ad revenue. 
*Estimated Values
Source: Statista, Business of Apps
TikTok net ad revenue is estimated to have surpassed $18.49 billion.
Comparatively, TikTok’s net ad revenue was recorded to be $14.15 billion in 2023 and just $1.14 billion in 2020.
The following table highlights the TikTok net ad revenue worldwide: 
Source: Statista
TikTok’s net advertising revenue is estimated to be $11.01 billion in the United States.
That’s an increase of approximately $2.25 billion compared to the $8.75 billion generated as ad revenue by TikTok in 2023.
The following table provides details about the Ad Revenue generated in the US by year:
Source: Statista
According to Omdia forecasts, YouTube and META will have 24% of the video ad market combined by the end of 2027.
Image Source: Omdia Forecasts.
In 2022, YouTube and META combined had 31% of the video ad market, and TikTok and Douyin (Chinses version of TikTok) combined had 22% of the video ad market. 
Omdia forecasts that TikTok and Douyin will have 37% of the video ad market by the end of 2027; it will be more than 24% of the combined YouTube and META. 
Here is a table comparing the share of all social media video ad revenue in 2022 and 2027. You will get a clear idea from the table.
Here is a table showing the combined share of the video ad market. 
TikTok has invented amazing strategies to increase its ad revenue. TikTok’s ads are the same as any other TikTok videos. 
TikTok also said to the brands, “Don’t make TikTok like Ads”. They are encouraging brands to create ads that speak to people.  
TikTok users don’t immediately differentiate between TikTok ads and TikTok videos, so the engagement rate of TikTok users is higher. And that’s helping in increasing revenue. 
TikTok also encouraged its users to use the hashtag #TikTokMadeMeBuyIt, as shown in the above screenshot. This hashtag also helped TikTok improve its engagement rate. 
These kinds of strategies of TikTok won consumers’ hearts. 
While planning to promote your brand on TikTok, you must know about your target audience. This section will show all the necessary statistics about the TikTok audience by region, age, gender, country, and region. 
According to recent data, there are 1.05 billion global TikTok advertising audiences, which is 13.1% of the total world population. Meanwhile, TikTok has over 1.59 billion users globally.
The United States holds the top position in having the largest TikTok advertising audience globally, with 113.3 million. 
Here a table shows the top countries with the most TikTok advertising audience. 
There are 409.1 million TikTok advertising audiences aged between 18 and 24 years old worldwide. They make up 38.9% of all global TikTok advertising audiences. 
Here a table shows the percentage and number of TikTok advertising audience. 
If we see the gender split of TikTok’s advertising audience, 54.1% of all advertising audiences are female, while the remaining 45.9% are male.
Here a table shows the percentage of male and female TikTok advertising audiences by age group. 
When it comes to regions, Southeast Asia holds the top place in having the largest TikTok advertising audience, with 272.2 million users. 
Here a table shows the number of TikTok advertising audiences by region. 
The advertising reach rate of TikTok is 42.7% in the United States. The highest advertising reach rate is in the United Arab Emirates, with 105.2%. Globally, it is 18.7%. 
Here a table shows the advertising reach rate of TikTok by country. 
Related Read:
TikTok ad revenue has increased steadily in the past years and is estimated to reach $33.12 billion in 2025, an increase of 40.4% compared to the previous year.
Further, the platform is estimated to generate $53.95 billion by 2027. The current net revenue from TikTok Ads is around $18.49 billion.
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