January 20, 2026
The advertising industry is in the midst of a seismic shift. With cookie deprecation, stricter privacy regulations, and fragmented platforms, connecting with audiences has never been more complex. Amid this disruption, one truth remains: data is the most powerful tool for delivering meaningful results.
From awareness to attribution, Bell Media’s data-driven ecosystem helps brands connect with Canadians and measure what matters. At the heart of this ecosystem is Bell First Party Data (BFPD), collected directly, securely, and with consent from real customer relationships. It’s stable, privacy-compliant, and future-proof.
Powered by 22+ million customer connections across 8+ million Canadian households, Bell’s premium first-party data is derived from near real-time app and web usage, as well as Fibe TV viewing data – programs, channels, and ad campaigns. This gives advertisers unmatched visibility into Canadian audiences. Every innovation within the Bell Marketing Platform builds on this foundation, empowering advertisers to plan, activate, and measure with confidence.
Effective planning starts with understanding your audience. Bell Audience Manager (BAM) enables advertisers to go beyond audience forecasting to refine, understand, and convert.
Powered by Bell First Party Data, BAM delivers brand intelligence, competitive intelligence, and location intelligence, providing instant access to demographic, behavioural, and insight data. Advertisers can uncover untapped opportunity through competitive insights or analyze specific locations for trade area insights.
Using these insights, advertisers can create ideal target segments with precise targeting, supported by daily-updated data, geo-targeting, app or website targeting, and access to more than 300 interest categories. For added precision, advertisers can enable data integration by bringing their own data in a privacy-compliant, 100% Canadian environment.
Unlike modelled or inferred data sets, Bell Audience Manager is built on deterministic first-party signals from real Canadian households at scale. Advertisers have transparency into how segments are built, giving them confidence in both audience quality and reach.
Learn more about reaching the right audiences!
Check out these success stories that use Bell First Party Data to target the right audience and then activated on Bell Media’s premium inventory to maximize scale and relevance.
Built a custom luxury auto audience for 6x lift in purchase intent with data-driven TV
Pre-built “Fast-Food Diners” segment drives 81% of web traffic with strategic TV campaign
Precision targeting using competitive intelligence boosts consideration and web traffic
Once audiences are identified, the next step is activating campaigns across Bell Media’s premium environments and Bell Media’s advanced tools make activation simple and scalable across video (linear and digital), digital, audio, and out-of-home.
Premium content advantage
Bell Media is home to Canada’s biggest cultural moments, from the Oscars, FIFA World Cup, and F1, to The Canadian Country Music Awards, and beyond. These events spark conversation, social buzz, and true appointment viewing, giving advertisers the opportunity to be part of what Canadians are genuinely excited about, across every screen.
Data-driven activation across platforms
Strategic Audience Management (SAM) replaces broad demographics with data-driven audience segments, enabling linear TV to perform with digital-level precision. With SAM, advertisers can identify audiences like auto intenders, fast-food diners, gamers, or homebuyers, then activate them across Bell Media’s premium linear and digital inventory.
Because audience activation and posting can be executed more quickly and reliably, advertisers are no longer required to wait until a season has ended to assess performance. This enables planners and buyers to strategize, optimize, and pivot in-flight, responding to results as they happen rather than after the fact.
Bell Media’s advanced solutions merge TV’s impact with digital precision through:
For advertisers buying programmatically, Bell Media’s data and inventory are increasingly accessible through multiple DSPs including, The Trade Desk. Advertisers can choose the buying partner that fits their strategy while still tapping into Bell Media’s data, tools, and premium environments.
Learn more about maximize your reach!
Check out these success stories to how Bell Media can move audiences across every platform.
Winning with precision: CPG brand sees 2.8x lift in brand attributes
Reality TV integration drives 69% vehicle consideration for leading automotive brand
F1 Canadian Grand Prix 2025: A Brand-Building Powerhouse
In a performance-driven world, marketers need proof that their campaigns deliver results. Bell Media is leading the industry, bringing a digital level of measurement and attribution to linear TV and expanding it to Connected TV.
Through recently launched Outcomes Measurement, Bell Media delivers exclusive metrics like online lift and new visitor proportion, helping marketers move beyond perception to understand the real impact of their media investments.
Unlike desktop or mobile advertising, where clicks provide an immediate signal, television has traditionally lacked direct attribution. Bell Media closes that gap by measuring how exposure to linear and Connected TV drives real behaviour, comparing drive-to-web activity among exposed vs. non-exposed audiences to demonstrate tangible performance from the big screen.
Through Environics Analytics, Bell Media provides access to LiveRamp’s data collaboration platform in Canada, these clean room environments allow ad exposure data to be securely matched with outcome data, supporting privacy-safe, closed-loop measurement and unified reporting.
Outcomes reports provide a clear, data-driven view of the lower funnel performance from linear and Connected TV campaigns, including metrics such as sales lift and return on ad spend (ROAS). These reports help marketers understand what’s working, where to optimize, and how media investments are driving real business outcomes.
Flexible measurement options for advertisers:
Learn more about insights at Bell Media!
Financial brand achieved 104% more web traffic and 1.4x greater consideration
Job search brand drove 74% of web traffic with precision targeting
Vacation rental brand sees 83% of web traffic from exposed households
Data for Every Business – Bell Ads for Business (BAFB)
For small and medium-sized advertisers, Bell Ads for Business extends the power of Bell’s data ecosystem through a simple self-serve platform, making digital advertising easy for local businesses.
1. Set your goals
2. Define your audience
3. Choose your ads
4. Launch your campaign
5. Track your results
From local restaurants to national franchises, hyper-local reach powered by BFPD helps businesses grow.
Learn more about Bell Ads For Business!
In an evolving media landscape, Bell First Party Data stands as Canada’s gold standard for responsible, results-driven marketing. What makes Bell Media different is its breadth, quality, and integration of its data and platforms:
From national brands to local businesses, advertisers choose Bell Media to turn audiences into outcomes – with the precision, insight, and scale only Bell can deliver.
Whether you’re buying through your Bell Media representative, through the Bell Marketing Platform, or through your DSP of choice, Bell meets advertisers where they are. Our data is accessible, our terms are flexible, our content is everywhere, and our platforms are designed to support real outcomes.
Ready to turn audiences into outcomes? Contact Bell Media today to get started.
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