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During a 2025 global survey, approximately ** percent of responding business-to-consumer (B2C) marketers said Facebook was the most important social media platform. Among business-to-business (B2B) professionals, LinkedIn ranked first, selected by ** percent. According to the same study, YouTube and LinkedIn were the social media in which most global marketers planned to increase their investments throughout that year.
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May 2025
Worldwide
January 2025
1,435 respondents
Email survey
Major challenges in social media marketing for Chinese advertisers 2024
Leading benefits of social media marketing according to marketers worldwide 2025
Social media marketing spend in Serbia 2024, by platform
Changes in use of video platforms for social media marketing purposes worldwide 2025
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