Ulta Beauty World 2026 tickets drop today. See what time, where to buy – floridatoday.com

UPDATE: Tickets for Ulta Beauty World 2026 sold out.
It’s the big day for Florida beauty lovers: whether they’ll get to attend Ulta Beauty World 2026 or not.
Tickets for Ulta Beauty‘s popular beauty convention, “Ulta Beauty World,” go on on sale today, with the actual expo coming to Orlando, Florida, on April 16.
The convention plans to offer exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premier beauty brands across categories, and more.
Last year’s inaugural convention was held in San Antonio, Texas. Attendees during this year’s event will receive “curated swag bags filled with must-have products from top beauty and wellness brands.” In a recent Instagram post, they stated that these bags are valued at approximately $2,000.
This year in Orlando, Ulta officials also announced that they are offering master classes the day before the convention.
Tickets to the Ulta Beauty World makeup convention will go on sale at approximately 10 a.m. EST on Jan. 21. They will sell out quickly once released, according to officials.
You can purchase tickets only through the Ulta Beauty World landing page. You can only purchase one ticket per transaction and email address.  
A government-issued ID is required for event access and must match the first and last name on the ticket confirmation. Your ID and the name on your ticket must match to enter Ulta Beauty World.
For those needing a caregiver ticket, Ulta’s website states that a limited number have been set aside for Ulta Beauty World. Once you secure your ticket to Ulta Beauty World, reach out to UltaBeautyWorld@travelhq.com to coordinate your caregiver’s ticket and payment.
Ticket prices for the 2026 Ulta Beauty World are $160, plus a $5 processing fee.
Ulta also announced that it will host a masterclass on April 15, featuring an exclusive, hands-on learning session led by top industry experts and brand founders. It will cost $75 plus a processing fee and has a limited number of tickets.
For those who want to attend both, the combined price is $199 plus the processing fee.
Yes. According to its website, only those 18 and older can attend Ulta Beauty World 2026.
Ulta Beauty World, a makeup convention, will be held at the Orange County Convention Center in Orlando, Florida, on April 16, 2026.
The Orange County Convention Center has three buildings on International Drive and Universal Boulevard:
Videos of last year’s event went viral for attendees pulling huge suitcases of free makeup and hair products, but will that be the case for this year’s convention in Orlando, Florida?
On its website, it states that the only rolling bag permitted on the expo floor is our Ulta Beauty roller bag, which will be available for sale at registration for $50.
Samantha Neely is a trending reporter for the USA TODAY NETWORK-Florida, covering pop culture, theme parks, breaking news and more. You can get all of Florida’s best content directly in your inbox each weekday by signing up for the free newsletter, Florida TODAY, at https://floridatoday.com/newsletters.

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