Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced findings from a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting. The study found that enterprises using the Zeta Marketing Platform achieved a six-time return on ad spend and 295% return on tech investment, generating $21.4 million in net present value over three years. Organizations also realized $3.2 million in annual savings by consolidating technology with the Zeta Marketing Platform.
“This study shows what we hear from customers every day. Zeta helps them achieve greater impact, faster and at a lower cost,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “As consumers demand personalized experiences across every channel and CEOs demand predictable, profitable growth, marketing leaders are turning to Zeta to deliver better results and meaningful cost savings.”
Zeta Delivers Quantifiable ROI and Efficiency Gains
The Forrester study quantifies the business impact of the Zeta Marketing Platform. According to Forrester, a composite organization representative of interviewed enterprise customers that adopted the platform achieved a 50% reduction in campaign setup time.
These results demonstrate how the Zeta Marketing Platform accelerates profitable growth by delivering both efficiency and effectiveness, enabling marketers to do more with less while driving measurable business outcomes.
Customer Validation
Forrester’s analysis was based on interviews with enterprise marketing leaders across retail, travel, and financial services. Respondents cited improved customer experiences, deeper strategic insights, and increased regulatory confidence as key benefits.
A VP of Performance Marketing for a consumer packaged goods (food products) company shared, “the identity solution is powerful. It really helps to validate or rid unconscious bias of what we think customers want and how they behave.” A Director of Digital Marketing and Operations in the travel industry noted, “Zeta does all the heavy lifting for us. We go to them with a problem, and they come back to us fast and very solution-oriented.”
The full commissioned study conducted by Forrester Consulting on behalf of Zeta Global is available here.
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