Kokai’s AI fuels measurable business outcomes – The Trade Desk

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AI in advertising has long promised better performance. Now, new data from The Trade Desk shows that the Kokai platform experience is delivering on that potential. Across industries and markets, advertisers using Kokai’s AI-powered tools are achieving measurable business results — like 5x ROAS for advertisers in the U.S. and Canada — that reflect the growing power of machine learning to drive performance outcomes.
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AI is rapidly reshaping how programmatic advertising drives outcomes on the open internet. As the volume and complexity of digital campaigns grows, advanced media buying tools have become essential for helping platform traders plan, optimize, and measure in real time, combining automated speed and scale with human-led strategy. 
Koa^TM, the AI engine that powers our platform, serves as your copilot, bringing intelligence, transparency, and more precision to every stage of the programmatic process. It can help you make more informed and faster decisions that drive measurable performance. Drawn from hundreds of campaigns, our platform insights demonstrate that Kokai’s AI systems are delivering consistent gains for advertisers and brands across industries — and around the world. 
Based on analysis¹ of 665 campaigns in 2025, advertisers in the U.S. and Canada achieved an average 5x ROAS (or $5.40 for every dollar spent) on average. The data comes from a diverse set of advertisers focused on conversion and revenue goals, providing a clearer view of how our platform’s AI is driving lower-funnel performance. 
These results underline that the platform’s optimization capabilities are helping advertisers turn efficiency into measurable growth. The findings also illustrate a shift in how marketers should evaluate AI: Success can now be measured through outcomes, not just experimentation. 
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Kokai’s impact extends across a wide range of industries, each with its own audience dynamics and performance goals.
In 2025, brands across numerous sectors in North America saw impressive results¹ with The Trade Desk: 
These figures highlight how Koa’s intelligence helps optimize spend, balance efficiency with reach, and identify new performance opportunities. By continuously analyzing trillions of signals across the bidstream against your campaign inputs, the platform’s AI fine-tunes targeting and bidding strategies to help ensure that advertisers reach audiences when and where they are more likely to engage. 
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The same performance patterns seen in the U.S. are emerging globally. Across regions, campaigns that run on our platform are producing strong, consistent results. 
Use the arrows in the graphic below to show regional results.
These consistently strong outcomes illustrate how AI-powered optimization scales across markets with different media landscapes and consumer behaviors. That’s because Koa’s intelligence can adapt to local patterns and learn from your campaign and seed data to optimize exclusively for your campaign. This creates a feedback loop that improves precision and effectiveness for advertisers. 
“[Kokai’s AI] gives us the chance to optimize in real time. Due to the workload and the many countries we manage, we are able to truly rely on Kokai.”
 — Uriel Pegolo, Programmatic Specialist, PHD Barcelona
Taken together, these results tell a story that’s bigger than campaign performance: They reflect the growing maturity of AI in digital advertising and its ability to deliver business outcomes at scale. Kokai and Koa allow you to plan with more precision, activate intelligently, and measure success with more clarity. 
Explore how our platform’s AI solutions can power performance for your next campaign through the Kokai platform experience. 
This information is provided solely for background and is not a representation or guarantee of any future performance.  
<sub>Source:
1. The Trade Desk Platform Data, Jan. 2025 – Sept. 2025, campaigns with conversion revenue as their primary KPI.</sub> 
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