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During a 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported an average increase in digital marketing spending of *** percent throughout the previous 12 months. Meanwhile, investments in traditional advertising were expected to decrease by *** percent in the following 12 months.
In the past several years, U.S. marketing executives devoted on average between seven and ** percent of their company’s revenues towards marketing budgets. As of 2025, this figure stood at *** percent. Around a year earlier, in March 2024, the average surpassed ** percent.
In 2025, the consumer packaged goods (CPG) segment was the sector recording the highest increase in digital marketing spending in the U.S. According to the industry’s CMOs, the average growth rate surpassed ** percent. The healthcare segment followed with an average rise of nearly ** percent.
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The CMO Survey
March 2025
United States
February 2012 to February 2025
281*
among marketing leaders from for-profit companies
* Sample size provided refers only to the 2025 survey.
Data preceding 2021 retrieved from earlier releases.
Marketing budget dedicated to loyalty program management and CRM worldwide 2022-2025
Global spend on loyalty as part of the marketing budget 2024, by country
B2B marketing budget distribution in selected countries worldwide 2024
Marketing budget's share in companies' revenues in North America & Europe 2014-2024
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Global & regional overview
U.S. CMOs profile
Perception of CMOs' role
Budget administration
Challenges
Spotlight: CMOs & A.I.
Spotlight: B2B CMOs
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