NewFronts '24: Introducing New Premium Ad Solutions for Marketers – Newsroom | TikTok

TikTok is home to entertainment with over 1 billion people coming to the platform for content that will surprise, inform, educate and most importantly, entertain them. Today at NewFronts 2024, we're introducing new offerings within the TikTok Pulse Suite, giving advertisers more choice and control over the context they appear next to, and new cross media measurement capabilities to help advertisers better understand TikTok's unique value in their media buy.
With creativity at its core, advertising on TikTok has become a compelling form of entertainment, beyond something that audiences just view and into something that drives engagement. Last year, we expanded our suite of TikTok Pulse offerings for advertisers by introducing Pulse Premiere, a solution to give advertisers control and predictability to place their ads directly after content from premium publishers on TikTok's For You feed. Today, we're excited to announce additional publishers to the Pulse Premiere program, new ways to buy against specific tentpole moments and content, and new customizable Pulse lineups to help brands control where their ads show up.
TikTok has given brands the opportunity to be innovative, cultural drivers with space to express creativity. With advertisers creating TikTok-first content and campaigns, TikTok ads have been ranked #1 by consumers for capturing attention (1) with 73% of people feel a deeper connection to brands they interact with on TikTok (2), and 93% of users taking action on content they see in the For You feed (3).
TikTok Pulse: Putting Brands at the Center of Culture
TikTok is where culture starts, connecting people and brands across various experiences, cultures and communities. With our innovative product suite, advertisers have the opportunity to align their brand with the top trending, cultural moments. The TikTok Pulse suite guarantees ad adjacency to the top 4% of videos trending across categories, seasonal moments or content from our premium publishing partners in lifestyle & education, sports, and entertainment, increasing ad recall by +9.8%. (4)
We're excited to announce new publishers to the Pulse Premiere program including Paramount Global and the National Hockey League (NHL) that have joined our extensive roster of publisher partners including BuzzFeed, Conde Nast, Dotdash Meredith, Hearst, Vox, MLB, MLS, NBCU, NFL, WWE, and UFC.
"TikTok has allowed the NHL to engage with our passionate fans in new and unexpected ways," said Kyle McMann, NHL Senior Vice President, Global Business Development. "By deepening our partnership with Pulse Premiere, we're able to expand our monetization offerings allowing brands who want to engage with our incredible fan base to appear in their feed adjacent to the unique and engaging content the League and our member Clubs create.”
We are also excited to announce additional updates to the Pulse suite including:


Measuring for Success
To help brands measure the impact TikTok has on their media mix post campaign, we are excited to announce new Audience Measurement solutions. TikTok has revolutionized advertising, allowing businesses to be at the forefront of creative storytelling and connect with new audiences that are fully engaged and sound-on. Recent research has proven that 58% of all TikTok campaign impressions reached a unique audience unexposed to the TV portion of the campaign (5), and advertisers who added TikTok to TV campaigns reached an incremental 22% of their audience. (6)
New Audience Measurement partners include:
TikTok is continuously innovating and building new solutions to help bring brands closer to the engaged, diverse, and creative communities and content on TikTok. Check out TikTok for Business for more information on TikTok Pulse and our new Audience Measurement solutions.


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