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During a 2025 survey among marketers worldwide, approximately ** percent said Facebook was the most important social media platform. LinkedIn and Instagram followed, respectively mentioned by ** and ** percent of respondents.
According to the same study, the leading benefits of social media marketing were increased exposure and traffic. In other words, mastering a brand’s presence on such platforms can make a company’s products and services known across multiple demographics as well as generate traffic for its online sales.
The survey also revealed that business-to-consumer (B2C) and business-to-business (B2B) marketers’ top social media can vary. While B2C professionals bet on Facebook and its still massive usage rate, B2B strategists focus on LinkedIn, where companies can see and be seen. However, the social media video platforms in which marketers wanted to invest more were YouTube and Instagram.
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May 2025
Worldwide
January 2025
1,435 respondents
Email survey
Major challenges in social media marketing for Chinese advertisers 2024
Leading benefits of social media marketing according to marketers worldwide 2025
Social media marketing spend in Serbia 2024, by platform
Share of marketing budgets allocated to social media marketing in the U.S. 2021-2029
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