Media Play News
Bringing Entertainment Home
Erik Gruenwedel
January 1, 2026
Roku and Universal Pictures Home Entertainment Jan. 1 announced the launch of “Live From Roku City Celebrates Wicked: For Good,” an exclusive all-new musical dance performance of the movie’s “Wonderful,” choreographed by Christopher Scott, and a rendition of “For Good” performed by the MUSCYA kids choir.
The project is overseen by Brian Tannenbaum, head of originals at Roku, and Lucas Sopko, global sales lead at Roku.
During and after the performances, Roku users can purchase or rent Wicked: For Good directly through the Roku City TV screensaver.
The sequel to 2024’s Wicked, which again stars Ariana Grande and Cynthia Erivo, among others, and generated $507.3 million at the global box office, adapts the second half of the 2003 Broadway musical of the same name, which itself is based on a 1995 novel by Gregory Maguire that explores the backstories of the witches featured in The Wizard of Oz.
The Roku home screen reaches more than 125 million people across the U.S. daily.
“We’re thrilled to partner with Universal Pictures Home Entertainment to give viewers a little bit of magic with a single click,” Lisa Holme, head of content at Roku Media, said in a statement.
“Live From Roku City” aims to transform Roku’s animated cityscape into a stage for music, original storytelling, and interactive programming for marketers such as UPHE.
“Through this partnership with Roku City, we’re giving fans a front-row seat at home to a truly magical experience — bringing the spirit of Oz home and making this New Year celebration unforgettable,” added Hilary Hoffman, EVP of global marketing at UPHE.
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