Brazilians are using artificial intelligence in some way, reveals the AI Sentiment Index, a global index created by EY to measure the impressions of more than 15 respondents from 15 countries. In the Brazilian sample, more than nine in ten (92%) said they had consciously used AI in their daily lives in the last six months – above the global average of 82%. The country is among the fastest adopters of the technology – behind only South Korea (95%), China (97%), the United Arab Emirates (97%), and India (98%), which topped the ranking.
“Use serves a range of purposes, such as shopping experience, personal life, education and learning, professional life, government services, and financial behavior,” notes Andrei Graça, partner-leader of artificial intelligence and data at EY Brazil. All Brazilian percentages are higher than the global average. “The highest rates recorded are for personal life and education and learning, both at 81%, 17 percentage points above the global average,” he adds.
Regarding consumer experiences, the percentage among Brazilians is 79% – 12 percentage points higher than the global average (67%). For professional life, the difference is almost 20 percentage points higher than Brazil’s, which has 77%. Finally, 66% of Brazilians indicate health and well-being as the purpose (global average: 52%); 54% state government services (global average: 45%); and 57% state financial behavior (global average: 43%).
The study also finds that the adoption of AI among Brazilians is not occurring without critical thinking. Respondents were asked about nine statements closely linked to this technology to gauge their concern. Still regarding the Brazilian sample, seven in ten (70%) say they are very concerned about security incidents suffered by AI systems – above the global average of 64%. “Gaining trust in AI systems depends on cybersecurity, which is why companies need to protect their systems. This investment in security is increasingly a priority for companies,” says Andrei.
Next, at 67%, Brazilian respondents express concern about organizations’ difficulties in protecting data privacy, also above the global average (61%). In third place, the concern is about organizations’ difficulties in terms of governance to ensure that AI is not used inappropriately, at 65%—well above the global average of 58%.
As the fourth biggest concern, respondents cited AI generating unreliable, inconsistent, or inaccurate insights at 59% (global average: 55%), followed by organizations’ inability to comply with their AI policies and regulations at 60%—eight percentage points above the global average. The other three statements relate to regulation, addressing the use of AI without informing the user; discrimination based on AI recommendations; and the organization’s inability to explain AI decisions.
Governance of AI systems
“Reading these concerns, it’s clear that, beyond cybersecurity, Brazilians require well-established governance that ensures compliance in the use of AI,” says Andrei. Part of this work involves companies continually evaluating AI systems, especially generative AI, to ensure they remain compliant with legislation and their internal policies.
To perform this comparison, AI agents under human supervision, known as red teams, are used to check for potential system vulnerabilities. “These tests allow organizations to correct problems and avoid exposure to any risk that could cause financial and reputational damage,” says Telma Luchetta, EY’s lead partner for Generative AI, Data, and Analytics in LATAM.
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Most Brazilians have consciously used AI in the last six months – TI INSIDE Online
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