101 Latest Lead Generation Statistics 2026 (Data & Trends) – DemandSage

Social media platforms such as LinkedIn, Instagram, Facebook, YouTube, X, and many others are the major sources for lead generation.
Not only that, but 50% of businesses consider cold calling to generate leads. This happens mainly in service or product-based companies.
The biggest challenge for businesses and B2B marketers is a shortage of resources, poor budgeting, and staffing limitations in lead generation. In this article, you will get overall insights from historical data to the projected trends in lead generation. 
Here are our top picks from the complete post, which shall also serve as a TLDR section!
This section has facts and figures on various aspects of lead generation, such as marketers’ preferences, platform preferences, and more.
Sources: Content Marketing Institute, Venture Beat, Hubspot, Gartner,  Business Wire.
There are 5.41 billion people on social media who can be converted into customers.
Let us take a look at how social media impacts businesses’ lead-generation process. 
Here are the details showing different social media platform and their ideal usage for lead generation:
Approximately 97% of B2B marketers use LinkedIn for content marketing, and 35% state that LinkedIn is the most important social media network.
47% of the marketers reported that they were eager to learn more about TikTok for lead generation. For more information, TikTok currently has 1.59 billion monthly active users.
74% of social media users reported that they prefer to see 1 to 2 posts of the brands they like and follow. 
51% of consumers like posts from a brand that highlight the brand’s products.
The leads generated on X (formerly Twitter) get converted into sales at only 1% to 3%. 
Sources: Digital media stream, Statista, LinkedIn Business, Semrush, Social Media Examiner 
Most businesses use content marketing to generate new leads and work on converting them into customers. Here are some insights that you must know about content marketing and lead generation. 
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Here are the details about the medium of content that is most effective in lead generation:
Source: Hubspot, Wired, Content Marketing Institute
Email marketing is one of the most used strategies, and it generates a high rate of output for lead generation. Most B2B business owners consider email marketing to be the most reliable source for generating leads and converting them into sales.
Did you know that 376.4 billion emails are exchanged per day?
Source: HubSpot, PR Newswire, Digital Commerce 360 
Let us look at insights into what channels are working for marketers for lead generation.
Source: Semrush, McKinsey, Hubspot  
B2B businesses usually find it more difficult to generate leads and convert them into sales as compared to B2C businesses.
Here are a few important stats related to B2B businesses that can help ease up the process if you are a B2B marketer.
Here is a table showing the average Cost of Lead per lead generation channel:
Source: Hubspot, Business Wire, Statista, Semrush, Cognism
Here is the data about the conversion rates observed in different industries:
Source: Digital Commerce 360, Marketing Sherpa, Digital media stream
Learn how important it is to nurture leads after they are generated.
Source: Forrester Research, Amra & Elma, Demanded Gen Report
Converting leads can be difficult at times. Captivating the audience and generating leads is the biggest challenge faced by the business.
Let us take a look at some of the challenges faced by companies in the lead generation process. 
Source: HubSpot, Digital Media Stream, Semrush
Here are some trending insights to keep in mind while pursuing B2B and B2C prospects.
Lead generation is the most important factor for approximately 91% marketers and 85% of companies. Nearly 1,877 leads are generated each month by organizations.
Although lead generation is a priority, many mid-size and large companies generate 5,000 or even fewer leads each month. Social media platforms like LinkedIn, Instagram, X, and many more are major sources to help marketers and companies generate leads.
There are challenges for companies, mostly for startups, to generate and convert leads. But with the right use of social media platforms and implementing the proper strategies can lead to successful lead generation, resulting in sales growth.
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