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Google
YouTube has launched new ad features for Shorts. The is now allowing advertisers to enable comments for eligible Shorts ads. The company says this will give brands additional ways to interact with audiences, creating conversations that mirror organic Shorts videos.
YouTube notes that comments will only appear on Shorts ads if the video’s channel is linked to a Google Ads account or a DV360 account. For comment moderation or disabling, comments on Shorts ads will follow existing YouTube Studio controls in the "Comments" section.
YouTube is also allowing Shorts creators to link to brand websites for branded content. This feature was first announced in September, and the company said it would let creators add direct links to brand websites within their videos. Instead of relying solely on views and likes, marketers can now see how Shorts content drives website visits or other actions.
YouTube is launching Shorts ads for mobile web. This expansion means short-form video campaigns are no longer limited to mobile apps, desktop, or TV. Advertisers can now reach users who watch Shorts on web browsers.
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