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In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.
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June 2025
Worldwide
2024
* Forecast.
Digital advertising spending in the U.S. 2021-2029
Digital advertising spending in the UK 2008-2024
Digital advertising spending in Europe 2006-2024
Digital advertising spending in Brazil 2015-2024
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