Social media image sizes for all networks [January 2026] – Hootsuite Blog

The most recent image sizes for different social media networks, including Instagram, X, Facebook, LinkedIn, TikTok, Bluesky, and more.
Social media image sizes seem to change… a lot. And using the wrong dimensions can hurt reach, engagement, and brand consistency. 
This guide covers the current image size requirements for every major social platform in 2026.
We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often.
Instagram supports horizontally and vertically oriented images well as square images. Well, sort of. You can still use all of these photo orientations in your posts, and that’s how they’ll appear in the Instagram feed. But they will all be displayed with a vertical crop on your Instagram grid.
This makes image dimensions a little tricky to get right, especially if you want to control the look of your grid as a cohesive whole. Follow these guidelines to make sure your images end up looking their best.
Instagram profile photos are displayed at 110 x 100 pixels, but the image files are stored at 320 x 320 pixels, so make sure to upload an image that’s at least that big.
Even though the dimensions are in a square format, Instagram profile photos are displayed as a circle. Make sure any elements you want to focus on in the photo are centered so they don’t get cropped out.
Resource: Learn how to edit Instagram photos like a pro.
Resource: Take your Instagram Stories to the next level with these free templates.
Instagram recommends leaving roughly “14% of the top, 35% of the bottom, and 6% on each side… free from text, logos, or other key creative elements” to prevent them from being cropped or covered.
With its new video tab, X is clearly embracing a multimedia experience on the platform. Adding images to your X posts can help you stand out from the crowd.
Pssst: This isn’t a video size post, but we will tell you that the recommended aspect ratio for the new X video tab is 9:16 with a minimum resolution of 720 x 1280.
Resource: Find more information here on how to advertise on X (Twitter).
Facebook is a tricky platform, because image sizes differ from desktop to mobile, and Facebook users are inclined to use both. We’ve got you covered on both fronts here.
Resource: Get more tips on creating a great Facebook Page.
Resource: Here’s more info on how to advertise on Facebook.
Just to keep things spicy, LinkedIn switches some image sizes up between personal profiles and company pages. You’ll find them all here.
Resource: Get some advice on how to use Pinterest for business.
Resource: Learn how to use Snapchat for business.
Resource: How to create a YouTube channel.
Resource: How to get more views on TikTok
Resource: How to use Bluesky for business.
Resource: How to use Threads effectively in 2025
Social media marketers need to get many things right when creating visual content for social media.
You’ve got to make sure the images you use comply with copyright laws. If you don’t have original imagery, you’ve got to find high-quality stock photos. And you’ve got to figure out how to create images that connect with your audience and inspire them to take action.
On top of that, you’ve got to get your social media image sizes right. That’s really important because:
When building posts in Hootsuite, you never have to worry about getting the image size wrong. You can upload and refine your images using Canva’s editing tools right inside the Hootsuite dashboard. The very first step of the process is selecting a network-optimized size for your image from a drop-down menu.
Here’s how it works:
When you’re done editing, click Add to post in the top right corner. The image will automatically be uploaded to the social post you’re building in Composer.
The correct social media image sizes in 2026 depend on the platform and where the image appears. However, a width of 1080 pixels is still the most common standard, with 4:5 and 9:16 aspect ratios working best on mobile-first platforms.
Brands should use 1080 x 1350 pixels for vertical feed posts, 1080 x 1080 pixels for square images, and 1080 x 1920 pixels for full-screen formats across Instagram and Facebook. 
On LinkedIn, 1200 x 1200 pixels works well for feed images and 1200 x 627 pixels for link previews. On X, square and landscape images perform best, with 1:1 and 16:9 formats being the safest options.
Social media image sizes change gradually, but small updates happen every year as platforms adjust layouts and feeds. Teams can keep up by following platform updates and using publishing tools like Hootsuite that stay current with size recommendations.
Enterprises standardize image sizes across multiple platforms by designing templates, setting approved aspect ratios, and using shared tools to resize images for each platform. This approach keeps content consistent and optimized across social media platforms.
Using the wrong image size can lead to cropping, compression, or empty space around your visuals. Important text or logos may get cut off, and engagement can drop as a result.
Don’t feel like memorizing all this info? Easily resize your social media images for publication through Hootsuite Composer, which includes up-to-date image dimensions for every social media network.
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
Create. Schedule. Publish. Engage. Measure. Win.
Christina Newberry has been writing about digital marketing since the prehistoric days of 2002, when email opt-ins were every marketer’s biggest goal. With a deep understanding of how to connect to online audiences, she shifted her focus to social media and has been contributing to the Hootsuite blog since 2016.
Create. Schedule. Publish. Engage. Measure. Win.
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