Why agencies must sell outcomes, not creative services – Ad Age

Why agencies must sell outcomes, not creative services – Ad Age

Your Shortcut to Smarter Insights
The experiences of Svedka, Alaska Airlines and Avocados From Mexico offer marketers a valuable reality check on the progress of AI-powered creative tools.

source

Leave a Reply

O seu endereço de e-mail não será publicado. Campos obrigatórios são marcados com *