TikTok affirms B270bn outlay in Thailand – Bangkok Post

PUBLISHED : 6 Feb 2026 at 05:47
NEWSPAPER SECTION: Business
WRITER: Wichit Chantanusornsiri
TikTok has confirmed its long-term investment plan in Thailand worth 270 billion baht, according to caretaker finance minister Ekniti Nitithanprapas.
Mr Ekniti, who led Thailand’s delegation to the World Economic Forum summit in Davos, Switzerland from Jan 19–22, said he and the secretary-general of the Board of Investment (BoI) held discussions with Chanida Klaiphan, head of public policy in Thailand for TikTok, to follow up on the company’s business operations — particularly its digital infrastructure investment plan and the expansion of the platform’s role in supporting the digital economy and Thai entrepreneurs.
The company reaffirmed its long-term investment plan totalling more than 270 billion baht and discussed ways to leverage the platform to enhance the capabilities of small and medium-sized enterprises (SMEs), enabling them to better access markets and generate more income. TikTok also proposed positioning Thailand as a regional base for activities such as content development.
TikTok is a global short-video and social commerce platform developed by China’s ByteDance. The platform has more than 2 billion users worldwide, including 368 million in Southeast Asia, and more than 15 million business users. TikTok established its Thai entity, TikTok Technologies Co, as a regional operating office in 2021 when the company received BoI investment promotion for its international business centre operations.
In 2025, it was granted BoI approval for a data-hosting business to provide server-based data storage services, mainly to TikTok Pte Ltd in Singapore, with a total investment value of 127 billion baht.
During the meeting, Mr Ekniti and the BoI chief exchanged views with TikTok on policy cooperation to enhance consumer protection, strengthen financial literacy and combat online scams. TikTok said it already works with relevant stakeholders and is ready to expand cooperation with additional partners, particularly ahead of the IMF-World Bank Annual Meetings 2026, which Thailand is scheduled to host.
The discussion also covered supporting long-term investment, particularly energy readiness and infrastructure, which the government is accelerating in a systematic manner to support continued high-technology investment.
TikTok previously helped to upgrade digital skills through partnerships with six educational institutions to pilot a Digital Citizenship and Digital Media Literacy curriculum, with more than 2,500 students participating. The company also trained more than 10,000 SME operators and over 2,000 One Tambon, One Product entrepreneurs, and promoted the #ThaisAware Campaign, which has accumulated more than 17 billion views, helping to strengthen public awareness of online safety and responsible digital media use.
“TikTok reaffirming its investment in Thailand reflects the confidence of global investors in the potential of our digital economy,” said Mr Ekniti.
“The government is ready to accelerate infrastructure development, enhance the digital skills of the workforce, and promote innovation infrastructure to support the growth of new S-curve industries in digital technology and artificial intelligence, while also helping SMEs and local entrepreneurs access global markets and reinforcing long-term investment confidence.”
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