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Shown teaching a class in Rich Hall, College of Business and Entrepreneurship faculty member Barry Friedman recently co-authored an international article looking at factors behind social media success among digital entrepreneurs.
Shown teaching a class in Rich Hall, College of Business and Entrepreneurship faculty member Barry Friedman recently co-authored an international article looking at factors behind social media success among digital entrepreneurs.
OSWEGO — With the rise of entrepreneurship, social media marketing and globalization, SUNY Oswego College of Business and Entrepreneurship faculty member Barry Friedman’s research on these key topics includes co-authoring an article with international partners that examines data and offers tips to those trying to thrive in business.
“Exploring the Impact of Social Media Usage Frequency, Prior Knowledge and Online Social Capital on Opportunity Recognition” in the Eurasian Journal of Business and Economics also featured co-authors Nergis Aziz, a past visiting scholar at Oswego and now a social media specialist in Istanbul; Derya Dogan of Boğaziçi Üniversitesi in Türkiye and a digital entrepreneur; Zhanar Dyussembekova of Narxoz University in Kazakhstan; and SUNY Oswego alumnus Ryan Dadey, a director for KPMG LLP in New York.
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