Google is showing up to Super Bowl LX with heart, humor, and a heavy dose of star power, rolling out a two-part Big Game moment that puts Gemini and YouTube TV front and center in very different but equally human ways.
The centerpiece is Google’s national in-game spot, “New Home,” a quietly emotional film that uses Gemini’s AI image-editing tools to tell a simple, deeply relatable story about change, family, and possibility.
Directed by Park Pictures’ Daniel Mercadante and created by Google Creative Lab, the 60-second spot follows a mother and son preparing to move into a new house. As they imagine what their empty rooms could become, Gemini’s Nano Banana and Connected Apps help bring those ideas to life through text prompts, photo inspiration, and AI-powered visualizations.
Set to Randy Newman’s Feels Like Home, the film never feels like a tech demo. Instead, Gemini operates gently in the background, enabling creativity and connection rather than calling attention to itself. The result is a story that feels grounded and emotional, reinforcing Google’s broader platform, “A new kind of help from Google,” which previously introduced audiences to films like “Mr. Fuzzy’s Big Adventure.” “New Home” will air during the third quarter of the Super Bowl and continue across broadcast, digital, and social. Watch below:
Alongside Gemini, YouTube TV enters the Big Game conversation with its pre-game and Winter Olympics campaign, “Don’t Settle for Meh,” a playful, celebrity-packed push that asks viewers a simple question: why accept a mediocre TV experience when you don’t have to?
Led by Jason and Kylie Kelce, the campaign also features Gordon Ramsay, Christian McCaffrey, David Blaine, Olympic gold medalist Sarah Hughes, and more. The spots riff on the idea of “meh” moments across food, magic, and sports, drawing a direct line back to YouTube TV’s promise of a better live TV experience. It’s broad, funny, and intentionally over-the-top, providing a tonal counterbalance to Gemini’s softer storytelling.
Together, the Gemini and YouTube TV spots anchor a fully integrated Super Bowl rollout that extends far beyond the broadcast. Google is backing the campaign with OLV, OOH, social, influencer partnerships, and experiential activations, including “Instant Replay” digital spots styled like live sports commentary. In the Bay Area, Gemini branding will appear across billboards and transit, while Lyft Ads partnerships and Gemini-branded Bay Wheels bikes offer ride credits through Super Bowl weekend. Gemini will also power fan experiences at EA Sports’ Madden Bowl.
Taken as a whole, Google’s Super Bowl presence strikes a confident balance. Gemini’s “New Home” shows AI as something personal and quietly empowering, while YouTube TV’s “Don’t Settle for Meh” leans fully into entertainment and cultural spectacle. Together, they reflect a brand comfortable operating at both ends of the emotional spectrum, proving that technology can be useful, joyful, and human all at once on the biggest stage in advertising.
CREDITS:
BRAND: Google Gemini
BRAND: YouTube TV
• Executive Producer, Google: Eric Leiberman
• Executive Producer, Google: Kelsey Gliva
• Executive Producer, Google: Wes Harris
• Executive Producer, Google: Angela Courtin
AGENCY: Google Creative Lab
AGENCY: Chromista
• Executive Producer, Chromista: Darren Aronofsky
• Executive Producer, Chromista: Ted Robbins
• Executive Director, Chromista: Chris Einhauser
• Executive Producer, Chromista: Adina Birnbaum
• Head of Strategy, Chromista: Lauren Leavitt
• Executive Producer, Chromista: Justin Pollock
• Creative Director, Chromista: Eron Broughton
• Creative Director, Chromista: Brandon Davis
• Producer, Chromista: Leelee Groome
• Head of Production, Chromista: Ian Royston
PRODUCTION COMPANY: Park Pictures
Director, Park Pictures: Daniel Mercadante
PRODUCTION COMPANY: Southern Sky
• Executive Producer, Southern Sky: Ray Courtin
• Executive Producer, Southern Sky: Zach Bush
POST/ VFX: Company 3
POST/VFX: Preymaker
POST / VFX: ARC Creative
• Executive Creative Director, ARC Creative: Gavin Wellsman
• Executive Producer, ARC Creative: Will Unterreiner
• Managing Director, ARC Creative: Anastasia Von Rahl
• VFX Supervisor, ARC Creative: Yarin Manes
• VFX Supervisor, ARC Creative: Antoine Douadi
• Producer, ARC Creative: Emily Vecchi
• 2D Artist: Rajesh Kaushik
• 2D Artist: Uros Otasevic
• 2D Artist: Katerina Arroyo
• 2D Artist: Haris VK
• Matte Painter: Charles Lee
• Matte Painter: Gary Inloes
• Matte Painter: Ivo Horvat
• Colorist: Logan Highlen
• Color Producer: Jackson Winkler
• Color Assistant: Brodie Alexander
EDIT: Uppercut
• Editor, Uppercut: Pieter Viljoen
• Edit Assistant, Uppercut: Cristina Headrick
• Producer, Uppercut: Harrison Draper
• Executive Producer, Uppercut: Mila Davis
MUSIC & SOUND: Heard City
MUSIC & SOUND: Racket Club
• Sound Designer: John Bolen
• Executive Producer: Lauren Cascio
• Sound Mix: Anthony Nguyen
For more Super Bowl coverage, click here.
Hellmann’s teases a “Meal Diamond” performance for Super Bowl
Google is showing up to Super Bowl LX with heart, humor, and a heavy dose of star power, rolling out a two-part Big Game moment that puts Gemini and YouTube TV front and center in very different but equally human ways.
The centerpiece is Google’s national in-game spot, “New Home,” a quietly emotional film that uses Gemini’s AI image-editing tools to tell a simple, deeply relatable story about change, family, and possibility.
Directed by Park Pictures’ Daniel Mercadante and created by Google Creative Lab, the 60-second spot follows a mother and son preparing to move into a new house. As they imagine what their empty rooms could become, Gemini’s Nano Banana and Connected Apps help bring those ideas to life through text prompts, photo inspiration, and AI-powered visualizations.
Set to Randy Newman’s Feels Like Home, the film never feels like a tech demo. Instead, Gemini operates gently in the background, enabling creativity and connection rather than calling attention to itself. The result is a story that feels grounded and emotional, reinforcing Google’s broader platform, “A new kind of help from Google,” which previously introduced audiences to films like “Mr. Fuzzy’s Big Adventure.” “New Home” will air during the third quarter of the Super Bowl and continue across broadcast, digital, and social. Watch below:
Alongside Gemini, YouTube TV enters the Big Game conversation with its pre-game and Winter Olympics campaign, “Don’t Settle for Meh,” a playful, celebrity-packed push that asks viewers a simple question: why accept a mediocre TV experience when you don’t have to?
Led by Jason and Kylie Kelce, the campaign also features Gordon Ramsay, Christian McCaffrey, David Blaine, Olympic gold medalist Sarah Hughes, and more. The spots riff on the idea of “meh” moments across food, magic, and sports, drawing a direct line back to YouTube TV’s promise of a better live TV experience. It’s broad, funny, and intentionally over-the-top, providing a tonal counterbalance to Gemini’s softer storytelling.
Together, the Gemini and YouTube TV spots anchor a fully integrated Super Bowl rollout that extends far beyond the broadcast. Google is backing the campaign with OLV, OOH, social, influencer partnerships, and experiential activations, including “Instant Replay” digital spots styled like live sports commentary. In the Bay Area, Gemini branding will appear across billboards and transit, while Lyft Ads partnerships and Gemini-branded Bay Wheels bikes offer ride credits through Super Bowl weekend. Gemini will also power fan experiences at EA Sports’ Madden Bowl.
Taken as a whole, Google’s Super Bowl presence strikes a confident balance. Gemini’s “New Home” shows AI as something personal and quietly empowering, while YouTube TV’s “Don’t Settle for Meh” leans fully into entertainment and cultural spectacle. Together, they reflect a brand comfortable operating at both ends of the emotional spectrum, proving that technology can be useful, joyful, and human all at once on the biggest stage in advertising.
CREDITS:
BRAND: Google Gemini
BRAND: YouTube TV
• Executive Producer, Google: Eric Leiberman
• Executive Producer, Google: Kelsey Gliva
• Executive Producer, Google: Wes Harris
• Executive Producer, Google: Angela Courtin
AGENCY: Google Creative Lab
AGENCY: Chromista
• Executive Producer, Chromista: Darren Aronofsky
• Executive Producer, Chromista: Ted Robbins
• Executive Director, Chromista: Chris Einhauser
• Executive Producer, Chromista: Adina Birnbaum
• Head of Strategy, Chromista: Lauren Leavitt
• Executive Producer, Chromista: Justin Pollock
• Creative Director, Chromista: Eron Broughton
• Creative Director, Chromista: Brandon Davis
• Producer, Chromista: Leelee Groome
• Head of Production, Chromista: Ian Royston
PRODUCTION COMPANY: Park Pictures
Director, Park Pictures: Daniel Mercadante
PRODUCTION COMPANY: Southern Sky
• Executive Producer, Southern Sky: Ray Courtin
• Executive Producer, Southern Sky: Zach Bush
POST/ VFX: Company 3
POST/VFX: Preymaker
POST / VFX: ARC Creative
• Executive Creative Director, ARC Creative: Gavin Wellsman
• Executive Producer, ARC Creative: Will Unterreiner
• Managing Director, ARC Creative: Anastasia Von Rahl
• VFX Supervisor, ARC Creative: Yarin Manes
• VFX Supervisor, ARC Creative: Antoine Douadi
• Producer, ARC Creative: Emily Vecchi
• 2D Artist: Rajesh Kaushik
• 2D Artist: Uros Otasevic
• 2D Artist: Katerina Arroyo
• 2D Artist: Haris VK
• Matte Painter: Charles Lee
• Matte Painter: Gary Inloes
• Matte Painter: Ivo Horvat
• Colorist: Logan Highlen
• Color Producer: Jackson Winkler
• Color Assistant: Brodie Alexander
EDIT: Uppercut
• Editor, Uppercut: Pieter Viljoen
• Edit Assistant, Uppercut: Cristina Headrick
• Producer, Uppercut: Harrison Draper
• Executive Producer, Uppercut: Mila Davis
MUSIC & SOUND: Heard City
MUSIC & SOUND: Racket Club
• Sound Designer: John Bolen
• Executive Producer: Lauren Cascio
• Sound Mix: Anthony Nguyen
For more Super Bowl coverage, click here.
Hellmann’s teases a “Meal Diamond” performance for Super Bowl
