Amazon Prime Video Content to Include Ads Staring Early 2024 – Bloomberg.com

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Americas+1 212 318 2000
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Asia Pacific+65 6212 1000
Amazon.com Inc., following other streaming platforms looking to further monetize their content, will run ads on its Prime Video service in key markets – a move that will help offset rising costs and provide a boost to an already robust advertising business.
Ad-supported streaming will be the default on Prime Video in US, UK, Germany and Canada starting early next year, the company said in a statement on Friday. The company has long offered video streaming as part of a package that also includes speedy shipping, music and other perks. Amazon said Prime subscribers will continue to pay $139 annually in the US but will be able to pay an additional $2.99 a month to avoid ads. Pricing in other countries will be anounced later, the company said.

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