Apple will broaden ad placements, making them more visible in: Search results, Today, Games, and Apps tabs, as well as App product pages
Apple has announced plans to increase the number of ads displayed across the App Store, starting in March 2026, as it seeks to boost its advertising revenue.
Apple says the move will affect searches, app product pages, and sections across both iOS and iPadOS devices.
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Apple will broaden ad placements, making them more visible in: Search results, Today, Games, and Apps tabs, as well as App product pages
This expansion means users may encounter ads more frequently while browsing or discovering new apps.
Apple emphasised that ads will continue to be relevant and privacy-compliant, using on-device data to personalise recommendations without tracking users across apps.
The App Store remains a major revenue driver for Apple, generating billions annually in app sales, subscriptions, and ads.
By increasing ad placements, Apple aims to capture more advertising dollars from developers competing to promote their apps to millions of iOS users globally.
Analysts note that this move aligns Apple more closely with competitors like Google Play, which already heavily relies on search and display ads for app promotion.
Some users, however, have expressed concern that increased ads may disrupt the browsing experience and make discovery more commercialised.
Apple insists the changes will be gradual, with ads clearly labelled to maintain transparency.
Apple plans to provide more details on the rollout in the coming weeks, including pricing and targeting options for developers.
Other Topics To Read
Apple has announced plans to increase the number of ads displayed across the App Store, starting in March 2026, as it seeks to boost its advertising revenue.
Apple says the move will affect searches, app product pages, and sections across both iOS and iPadOS devices.
Apple will broaden ad placements, making them more visible in: Search results, Today, Games, and Apps tabs, as well as App product pages
This expansion means users may encounter ads more frequently while browsing or discovering new apps.
Apple emphasised that ads will continue to be relevant and privacy-compliant, using on-device data to personalise recommendations without tracking users across apps.
The App Store remains a major revenue driver for Apple, generating billions annually in app sales, subscriptions, and ads.
By increasing ad placements, Apple aims to capture more advertising dollars from developers competing to promote their apps to millions of iOS users globally.
Analysts note that this move aligns Apple more closely with competitors like Google Play, which already heavily relies on search and display ads for app promotion.
Some users, however, have expressed concern that increased ads may disrupt the browsing experience and make discovery more commercialised.
Apple insists the changes will be gradual, with ads clearly labelled to maintain transparency.
Apple plans to provide more details on the rollout in the coming weeks, including pricing and targeting options for developers.
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