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At Cyber Marketing Con 2025 in Austin, TX, David Spark posed a question to the industry: “What’s the toughest part about being a cybersecurity marketer?” Attendees shared insightful responses on breaking through the noise in a rapidly evolving landscape, building authentic relationships, and influencing internal stakeholders. In a world cluttered with AI-generated content and changing consumer behaviors, how do you ensure your message stands out? Thank you to our partner, Cybersecurity Marketing Society, and to all participants for their candid insights. More names are tagged in the comments! Anne Gotay, Dropzone AI Courtney Chatteron, Iridescent Marketing Lab Andy Land, CISOExecNet Nick Vassel, Delve Risk Darwin Salazar, Monad Join the conversation in the comments: What do you think is the toughest challenge in cybersecurity marketing today? #cybersecuritymarketing #CISO #CybersecurityMarketingSociety #CISOSeries
Thanks to our participants! Brian Gladstein, Tufin Cindy Valladares 👋🏼, Valladares Consulting, Inc. Richard Melick, Synqly Jessica Vose, CyberRisk Alliance Tiziana Barrow, Tyto Athene, LLC 🏳️🌈 Maril Vernon, CISSP, Pentera Maria Velasquez 🇲🇦, Cybersecurity Marketing Society Josh Mason 🍄, Synack Tally Netzer, Nucleus Security Gianna Whitver, Cybersecurity Marketing Society
PACKED with great advice. Thank you everyone who participated.
Thanks to our participants! Andy Tzortzinis, BforeAI | The PreCrime™ Company Gerald Auger, Ph.D., Simply Cyber Virginia Case, STRATAC Dani Woolf, CyberSynapse.io Bryan Salari, AllOutScale Manny Ataebi, ScaleUp5X, LLC Misha Sobolev, Aphinia George K., The CISO Society Sarah J. Smith, GigaOm Laurie Donato, nez&pez
Thank you, David Spark! Thank you for capturing our voices and what makes being a cybersecurity marketer so challenging. The video is very well done and in just a few minutes, you captured the essence of what makes this industry so unique. Bravo!
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