B2B Marketing Archives – Digital Commerce 360

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Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive data.
Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive data.
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The Latest in B2B Marketing
Gartner: 60% of brands will use agentic AI for one-to-one engagement
AI reshapes B2B buying, but RFPs still decide who wins
Hormel Foods creates a chief marketing officer role
UNFI pivots deeper into ecommerce and AI
Mirakl debuts AI-generated ad campaign as it stakes out agentic commerce
Adobe expands AI agent platform to serve business marketers
AI, omnichannel strategies boost U.S. customer loyalty
MAI launches AI agents for digital ads with $25 million investment
Report: B2B marketers lag on AI content creation
Netflix, AB InBev forge multi-year partnership around beer, content, commerce
Copyright © 2025 Digital Commerce 360 | Vertical Web Media LLC
Copyright © 2025 Digital Commerce 360 | Vertical Web Media LLC

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