Creator-led ads drive 70% higher CTR and 159% higher engagement – eMarketer

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The news: Creator partnerships are increasingly a necessity for driving strong marketing results, according to a TikTok report on influencer-led campaigns. Creator-led content drives a 70% higher clickthrough rate and 159% higher engagement compared with non-creator ads for the same CPM, per TikTok’s findings.
The creator impact: TikTok’s findings are echoed by others.
What advertisers can do: Even as influencer marketing proves its value, consumers are becoming more inundated with influencer ads. This makes it paramount that advertisers tailor their strategies for the best results as the influencer marketing space becomes highly saturated.
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