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In 2024, digital video advertising spending in the United States was estimated at **** billion U.S. dollars. According to the source’s calculations, the spending ******* in between 2020 to 2023.
Moving pictures have captured the attention of audiences and advertisers for decades. Still, ever since the internet made its way into millions U.S. households, the focus has gradually shifted away from traditional analog television. While TV remains a leading source of news and entertainment throughout the country, industry experts also agree that its golden age is slowly coming to an end. According to the latest forecasts, TV ad spend in the United States will begin shrinking starting with 2025.
Social media and prominent video streaming services have fostered the demand for digital video on a global scale. In addition to being able to choose freely from ever-expanding digital video catalogs, audiences are also enjoying the flexibility they get in terms of when, where, and on which device they want to consume the content. Advertisers are tapping into the vast user bases of SVOD and AVOD platforms such as YouTube, Disney+, and Amazon Prime Video to promote their products and services. What is more, marketers are increasingly embracing TikTok and other video-streaming apps that center around user-generated video content and capture the attention of millions of (young) online users each day.
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July 2024
United States
2019 to 2023
Figure prior to 2020 taken from earlier report.
Digital advertising spending in the U.S. 2021-2029
Online video ad expenditure Japan 2023-2028
Online video ad expenditure Japan 2023-2028, by type
Online advertising spending in Czechia 2024, by sector
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