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In 2023, Google’s ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users.
Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google’s advertising revenue comes from search advertising.
These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.
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February 2025
Worldwide
2001 to 2024
Values regarding 2013 and onwards have been adjusted retroactively to reflect Google segment revenue of Alphabet Inc. instead of Google’s total company revenue as prior to restructuring.
Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
Google quarterly revenue Q1 2008-Q3 2025
Google sites: advertising revenue 2001-2024
Google network sites: advertising revenue 2001-2024
Google: global annual revenue 2002-2024
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Audio advertising
Display advertising
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