How Stape is powering the future of server-side tracking and data – Digital Journal

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Denis Golubovskyi knows how important first-party data is to a business’s success. This is why he created Stape: to give businesses control not just over their data through server-side tracking, but also over their first-party data solutions.   
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There is no denying that privacy regulations have changed how digital marketing is done online. While this is in part due to browser-based tracking analytics being skewed by ad blockers and other intelligent tracking-prevention technologies, the result can damage businesses, especially when they rely on this data to make marketing decisions.
Denis Golubovskyi knows how important first-party data is to a business’s success. This is why he created Stape: to give businesses control not just over their data through server-side tracking, but also over their first-party data solutions.   
For e-commerce brands and performance marketers that rely on data for campaign optimization and revenue measurement, ad blockers and other cookie-based protections in desktop browsers and mobile applications can disrupt a business’s marketing plans. 
“One of the biggest challenges in the tracking industry is unreliable browser-based data due to ad blockers, third-party cookie deprecation, iOS restrictions, and privacy regulations,” Denis says. “Stape overcame this by developing server-side and first-party data solutions that bypass ad blockers, extend cookie lifetimes, improve attribution accuracy, and ensure GDPR-compliant data handling, all while keeping setup simple and affordable.”
With over 13 years of experience in tracking with Google Tag Manager, Denis understands that this data is essential, especially since server-side tracking once offered advantages over traditional browser-based methods.
The shift from browser-based to server-side tracking represents a transformation in how businesses collect and control their data. While traditional client-side tracking uses scripts that run in the user’s browser and can be easily blocked, server-side tracking processes data on a business’s servers before sending it to analytics and other platforms.
This technique offers several advantages, including effective bypassing of ad blockers and significantly extending the cookie lifespan. 
It also gives you complete ownership of the data generated by your server.
Stape’s powerful capabilities offer GTM Hosting, providing not just reliable, high-performance infrastructure but also a built-in website tracking checker that can help you diagnose tracking issues before they affect the quality of your data.
The platform also includes a built-in Stape Store, a database for tracking data, and integrations with CRM and CMS applications that help streamline your marketing stack. 
All this technology operates within an enterprise-ready security framework that includes compliance with ISO 27001, HIPAA, DORA, SOC 2, and GDPR. 
Despite its broad range of capabilities, Stape maintains an affordable pricing model that makes server-side tracking accessible to businesses of all sizes. It even offers a free trial, so teams who utilize Stape can experience the software before committing.
“Our goal is to provide a single tracking and analytics solution that’s simple, affordable, and not overly complicated for users,” Denis adds. “ We also want to keep investing in free and open-source solutions to help grow the community.”
If you’ve ever wanted to navigate the data stream, consider trying Stape today. Their all-in-one platform is designed to simplify server-side tracking, boost data quality and marketing ROI, and maintain security compliance.
Jon Stojan is a professional writer based in Wisconsin. He guides editorial teams consisting of writers across the US to help them become more skilled and diverse writers. In his free time he enjoys spending time with his wife and children.
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